GWI Core - our flagship survey - is the world’s largest ongoing study of online audiences. Refreshed every quarter and packed with insights you won’t find elsewhere, it’s built to get you closer to your global consumers.
Understand exactly what international audiences think, feel, and do, with GWI Core’s like-for-like questions, harmonized across markets.
Drill down into 52 global markets and compare countries side-by-side to build strategies and test concepts.
Dig into a vast data set, updated every quarter, to jump on the right trends at the right time.
Go far beyond simple demographics to understand your consumers’ lifestyle, buying behaviors, and media habits.
Get fresh insights into local and global brands, with the option to go much deeper in select markets.
Get global insights using
data harmonized across
Compare top brands
from across all major
Get a pin-sharp picture of
the people who matter most
Understand exactly what products your audiences are using today, and what they’d like to have tomorrow. Using GWI Core data to steer your product development means you’ll give people exactly what they want, every time.
Profile your audience on a deeper level to kick-start creative thinking, supercharge campaign ideas, and deliver game-changing commercial breakthroughs. GWI Core delivers actionable insights fast.
Easy access to insights and reports means you can identify opportunities and win pitches with the sort of next-level audience understanding that sets you apart from your competition.
Make rock-solid, data-driven strategic decisions and get the on-demand insights you need to find fresh new markets. GWI Core means a truly customer-centric approach to doing business.
Already got a Core subscription covering the UK, France, Italy, Germany, Spain, Canada, China, or India? Unlock localized insights across these markets from 50,000+ recontacted respondents and 4,000+ brands, all for free.
Discover why some of the world’s most influential agencies and brands rely on GWI.