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OverviewCreate unique audiences with over 250K profiling points
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Combine global and local reach using the world’s biggest study on online consumers
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CoreUnderstand global internet users aged 16-64 across 53 markets
USAZero in on 250 million internet users aged 16+ across 50 states
KidsGet the full picture of internet users aged 8-15 across 18 markets
CustomAce your brand strategy with bespoke research and analysis
DIG DEEPER
AlcoholUncork insights on drinking habits and preferences
AutomotiveGet in gear with car buying behaviors and preferences
Consumer techPrepare for the future with tech and device habits
GamingUnderstand players and preferences beyond the console
LuxuryExplore shoppers’ evolving preferences and buying habits
SportsScore with fandom and engagement insights
TravelGet the lowdown on consumer getaways
WorkKeep up with today’s business professionals
ZeitgeistSupercharge your strategy with up-to-the-moment topical data
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BY INDUSTRY
AgenciesWin pitches and set your clients up for success
MediaCreate content your target consumers crave
SportsWin big with a detailed view of sports fandom
GamingGame your way to the top by connecting with players
FinanceUnderstand your audience’s digital journeys
CPG/RetailTransform browsers to buyers with purchase journey intel
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RESOURCES
BlogRead up on the latest trends and get inspired
ReportsGet up close and personal with generations, behaviors, and journeys
WebinarsJoin our expert analysts for in-depth chats on the latest trends
Case studiesSee how the world’s biggest brands use our platform to drive success
2024 trendsDiscover the trends that’ll dominate 2024 with our annual Connecting the dots report
Free toolsTake our platform for a mini test drive
EventsFind out what’s happening at GWI
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ABOUT
About usHelping humans everywhere understand each other
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Overview
See how it works
DATA
Core
USA
Kids
Custom
Alcohol
Automotive
Consumer tech
Gaming
Luxury
Sports
Travel
Work
Zeitgeist
SOLUTIONS BY INDUSTRY
Agencies
Media
Finance
CPG/Retail
Blog
Reports
Webinars
Case studies
2024 trends
Free tools
Events
About us
Fancy a new role?
Meet the team
Press center
Want to know more?
From winning business, to winning campaigns and strategies, take a closer look at what data-driven success looks like with GWI
Discover 2024's biggest consumer trends. Our Connecting the dots report is out now.