Your go-to for tech insights

Get targeted category-level insights - without shelling out for bespoke research

Explore device ownership and use

Explore device ownership and use

Including ownership time, reasons for use, brand preference and likelihood to recommend.

Discover purchase drivers

Discover purchase drivers

From buying conditions and consumer priorities, to financing options and future spend.

Dig deep into key markets

Dig deep into key markets

Including Australia, Canada, France, Germany, Italy, Singapore, Spain, UK, and the USA.

Understand feature preferences

Understand feature preferences

Water resistance? 5G capability? See what consumers are crying out for, today and tomorrow.

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0 key markets

Zoom in on the exact audience you need

0+ tech brands

Instantly understand attitudes to brands

0K sample size

Understand internet users aged 16-64

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Take the guesswork out of getting it right

In the world of consumer tech insights, “approximately” isn’t enough. GWI Consumer Tech gets specific about what audiences think, feel and do, so you can make informed, data-driven choices.

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See the big picture in high definition

Struggling to understand your customers and drive business growth? GWI Consumer Tech is the solution, giving you vital insights on markets, products and features to drive future success.


Know exactly who to talk to

Use GWI Consumer Tech to identify your target buyers, then overlay this with GWI Core’s 50K+ profiling points to understand media habits and consumption, helping you craft strategies and messages that resonate.

Make every decision

Make every decision your best decision

Need data you can rely on to make major decisions? GWI Consumer Tech has you covered. Representative data from nine markets means it’s the most effective way to understand audiences and boost ROI.

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Take your data beyond borders

Globally harmonized data lets you easily compare consumers from around the world. Explore our full coverage here.

Our data coverage
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One platform, endless possibilities

Need answers now? We’ve got global consumer tech data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends. 

Explore our platform
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Need some tech support?

Not the “have you tried switching it off and on again?” variety; instead our team of experts can dig into GWI Consumer Tech on your behalf to deliver actionable insights you can use to take your strategy to the stratosphere. Whether it’s an infographic, presentation or whitepaper, we’ve got a range of options available to help you get the most out of the data.

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You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it