Finance

Financial insights
you can bank on

Unlock the latest data on consumer finance trends, including spending habits and
purchasing behaviors, to inform smart data-backed strategies.

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YOU’RE IN GOOD COMPANY

Fuel growth with fresh finance insights

Get self-serve data on consumer attitudes, lifestyles, and financial behaviors from 50+ markets. Understand the digital customer journey and emerging trends to power smarter growth strategies.

Finance 1

Build personalized, trustworthy campaigns

Reach your audience with content that speaks directly to their financial goals and worries. Use actionable insights to boost engagement and show consumers they can trust your brand.

Finance 2

Deepen understanding
of financial behaviors

Track customer journeys, spending patterns, and shifting attitudes to uncover what really matters. Stay on top of hot topics and behaviors to deliver exactly what your consumers want.

Finance 3

Step into the future of consumer research

Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.

Success story

GWI arms our sales team with the right data to have the right conversations in the right moments.

Tiktok (1)

TikTok partnered with GWI to deliver credible third-party research that proved the platform is a goldmine for brands looking to engage C-suite business professionals.

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Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

We’ve got the data you need to succeed

For over 15 years we’ve surveyed real people around the world, analyzing and aggregating their answers to accurately represent the views of billions of consumers.

And if we haven’t got what you need at our fingertips, we can quickly run a precisely targeted custom survey to clue you in on any topic imaginable.

15+ years

50+ markets

3B+ consumers

Step into the future of consumer research