Financial services insights you can bank on

Get on-demand data on the latest finance industry trends

Audience profiling

Purchasing behavior

Global financial insights

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TRUSTED BY THE WORLD’S BEST BRANDS

Fresh finance trends to feed future growth

Self-serve insights from our platform to understand the digital customer journey from attitudes, lifestyles, and buying behaviors to credit cards, savings accounts, and more.

Build personalized campaignsReach your audience with helpful content that speaks to what they’re worried about, what they’re saving for, and how you can help.

Boost consumer engagementUse actionable insights to build a better customer experience, increase interaction, and show consumers they can trust you.

Unlock new markets and opportunitiesTap into unexpected business growth by connecting with new regions and audiences all over the world.

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Understand real consumers with data from real people

Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

Finance industry insights through a global and local lens

From money management to navigating the cost of living, our intuitive consumer research platform lets you seamlessly access financial services insights powered in the moment you need them.

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0+Markets

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Plug your strategy with rich finance insights

Power your decisions with local and global insights from over 50 markets to understand emerging trends and changes in consumer behavior like an expert.

Track customer journeysBring value to your audience at every touchpoint by quickly uncovering where they are, why they're there, and which trends  to keep an eye on.

See what consumers think about their financesGo beneath the surface and put the spotlight on what matters to your audience. Keep up with hot topics and shifting attitudes so you can give them exactly what they want.

Understand spending behaviors and attitudesTake the guesswork out of what, where, and why consumers are (or aren’t) buying to find the answers you need to understand what’s going on beyond their checking accounts.

Success story

The depth GWI brings, and the ability to dissect the data and use it in different ways as a self-service tool, is really valuable and unique.

Avery Dennison

When Avery Dennison wanted to define its retail strategy,  GWI was able to help this global leader in materials science  and manufacturing reach over 2 million people.

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Using custom strategy to steer strategy with GWI

Boosting campaign efficiency by 30%

Driving revenue with global insights from GWI

Driving high-quality leads at lower costs

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Say hi to GWI Spark

GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.

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Hear from some of our fans

Our platform is respected by the industry and trusted by peers.
We’re obsessed with making your user experience exceptional and we’ve got the customer reviews to back us up.

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"Very detailed and easy to use and interpret. Support is also really strong, as was the training I received when onboarding to the platform."

Verified User in Marketing and Advertising

"The breadth and depth of coverage ensures that I can deliver holistic thinking to clients, regardless if the ask spans markets, channels and/or audiences."

Anthony K., Head of Data

"An easy to use interface, the ability to select and combine different survey data, fantastic reports, updates and events and superb customer service."

Jo B., Senior Strategist

“Global coverage of the data with the ability to cross-compare with ease. Platform is really easy to use compared to other audience data players in the market.”

Verified User in Marketing and Advertising