Financial insights you can bank on
Unlock the latest data on consumer finance trends, including spending habits and
purchasing behaviors, to inform smart data-backed strategies.
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Fuel growth with fresh finance insights
Get self-serve data on consumer attitudes, lifestyles, and financial behaviors from 50+ markets. Understand the digital customer journey and emerging trends to power smarter growth strategies.

Build personalized, trustworthy campaigns
Reach your audience with content that speaks directly to their financial goals and worries. Use actionable insights to boost engagement and show consumers they can trust your brand.

Deepen understanding
of financial behaviors
Track customer journeys, spending patterns, and shifting attitudes to uncover what really matters. Stay on top of hot topics and behaviors to deliver exactly what your consumers want.

Step into the future of consumer research
Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.
GWI arms our sales team with the right data to have the right conversations in the right moments.
TikTok partnered with GWI to deliver credible third-party research that proved the platform is a goldmine for brands looking to engage C-suite business professionals.

We’ve got the data you need to succeed
For over 15 years we’ve surveyed real people around the world, analyzing and aggregating their answers to accurately represent the views of billions of consumers.
And if we haven’t got what you need at our fingertips, we can quickly run a precisely targeted custom survey to clue you in on any topic imaginable.
15+ years
50+ markets
3B+ consumers
Help yourself to our
free finance resources
Packed with all the latest insights you need to know. You’re welcome.