Data module image-1

Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

Learn more

Finance industry insights through a global and local lens

From money management to navigating the cost of living, our intuitive consumer research platform lets you seamlessly access financial services insights powered in the moment you need them.

Show me the data

0Kprofiling points

0Kprofiling points

0Bpeople represented

Success story

The depth GWI brings, and the ability to dissect the data and use it in different ways as a self-service tool, is really valuable and unique.

Avery Dennison

When Avery Dennison wanted to define its retail strategy, 
GWI was able to help this global leader in materials science 
and manufacturing reach over 2 million people.

Get the full story

Hear from some of our fans

Our platform is respected by the industry and trusted by peers.
We’re obsessed with making your user experience exceptional and we’ve got the customer reviews to back us up.

"Very detailed and easy to use and interpret. Support is also really strong, as was the training I received when onboarding to the platform."

Verified User in Marketing and Advertising

"The breadth and depth of coverage ensures that I can deliver holistic thinking to clients, regardless if the ask spans markets, channels and/or audiences."

Anthony K., Head of Data

"An easy to use interface, the ability to select and combine different survey data, fantastic reports, updates and events and superb customer service."

Jo B., Senior Strategist

“Global coverage of the data with the ability to cross-compare with ease. Platform is really easy to use compared to other audience data players in the market.”

Verified User in Marketing and Advertising

Ready to upgrade your strategy with consumer finance data?

Book your demo