Gaming market research and trends

Unlock gaming market research fast with on-demand insights

Become a gaming audience expert

Sharpen your strategy

Stay ahead of key trends

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Trusted by some of the world’s top game developers

Become an expert on gaming audiences and markets with in-depth data

Dig into our industry research to get closer to gamers and gaming trends

Create highly targeted ads
Say the right thing, to the right audience, at the right time.

Drive gamer engagement
Attract attention with striking stats and cool collaborations.

Expand into new markets
Take your offer into new territories with our local insights.

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Understand real consumers with data from real people

Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - notnational populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

Stay ahead of the latest gaming market research trends

GWI lets you track gamers’ habits and lifestyles, compare details across 18 global markets, understand why gamers play (and how to keep them playing), and strategize like a star thanks to hot new gaming market research data released every six months.

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Sharpen your strategy with our gaming market research

Take a deep dive into the latest gaming industry insights and keep your brand at the top of the leaderboard.

Explore emerging market and opportunities
Discover rich new seams of gaming market research that show where the hottest new opportunities will be. Get a pin-sharp picture of gamers from every angle, with data covering 18 markets across EMEA, the Americas, and APAC.
Build tomorrow's data-led products today
See which trends are set to blow up big, then use gaming market research insights to create the winning games of tomorrow. Smash pitches, retain clients, and grow ROI with instant access to the insights you need - now and in the future.
Analyze the current gaming market
Use gaming market research to see what’s happening right now so you can pivot like a pro and always stay relevant. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.

Success story

GWI makes global growth possible for us.

Blizzard

This premier developer and publisher of entertainment software was able to leverage both core and brand data within GWI to land a major contract and drive growth across regions.

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Telling the right story with data

Putting regional insight to the rest

Powering data-driven strategy

Matching brands to the right partners

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Say hi to GWI Spark

GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.

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Need really specific research to fill an insight gap?

GWI’s custom market research gets you up close and personal, providing tailored answers and unparalleled insights on even the most niche target audience.

Need really specific research to fill an insight gap?

GWI’s custom market research gets you up close and personal, providing tailored answers and unparalleled insights on even the most niche target audience.

Concept development and testing

Turn ideas into winning products by testing and enhancing concepts early in the development cycle.

Customer journey mapping

Understand what influences your audience’s purchase journey and find the touchpoints that matter most to them.

Ad effectiveness

Optimize campaigns by understanding reach and impact, then identify your next big advertising opportunity.

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