Become a gaming audience expert
Sharpen your strategy
Stay ahead of key trends
Dig into our industry research to get closer to gamers and gaming trends
GWI lets you track gamers’ habits and lifestyles, compare details across 18 global markets, understand why gamers play (and how to keep them playing), and strategize like a star thanks to hot new gaming market research data released every six months.
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Get a quick preview of how our platform works with the top answers to key audience questions – pulling from surveys representing nearly 3 billion consumers. No signup needed.
Take a deep dive into the latest gaming industry insights and keep your brand at the top of the leaderboard.
Success story
This premier developer and publisher of entertainment software was able to leverage both core and brand data within GWI to land a major contract and drive growth across regions.
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GWI’s custom market research gets you up close and personal, providing tailored answers and unparalleled insights on even the most niche target audience.
Turn ideas into winning products by testing and enhancing concepts early in the development cycle.
Understand what influences your audience’s purchase journey and find the touchpoints that matter most to them.
Optimize campaigns by understanding reach and impact, then identify your next big advertising opportunity.
Packed with all the latest insights marketers need to know about
Discover 2024's biggest consumer trends. Our Connecting the dots report is out now.
