Say hello to your new data set. It reveals gamers in extreme detail, covering 18 global markets to give you a full picture of an audience that needs to be heard. New gamers are emerging and joining the old, but how can you reach them and keep them switched on?
We don’t just track their gaming habits, but every aspect of their lives.
No more guessing – we take insight to the next level.
Find out why gamers play and how to keep them playing.
With the freshest data, you can get ahead – and stay ahead.
Always a dynamic, fast-moving industry, this year gaming has seen huge changes. More time at home means extra time spent gaming, so it’s becoming more mainstream than ever. Time to update your research to keep track of the changes and hit them where it counts.
Why do people do the things they do? We love a mystery, but not this kind. Our data maps the motivations behind the actions, giving a complete, 3D picture of your gamers. Use it to know exactly why your fans engage with your brand, and pinpoint what makes you stand out from the crowd.
Brands need to understand what gamers care about. We ask them all you need to know, tracking psychographic elements (like their response to COVID-19) and offering it up alongside their gaming preferences and habits. It’s a one-stop shop for knowing gamers inside and out.
Let’s crunch the numbers
Pin down the gamers that matter to you
Keep tabs on them all or pick some to target - we don't mind either way
Get into the game with insight into esports teams
Be there on game day and track the action
Discover why some of the world’s most influential agencies and brands rely on GWI.