Connect with your players

Get to know the person behind the controller.

Go beyond the game

Go beyond the game

Track gamers’ habits along with every aspect of their lives.

Get the full picture

Get the full picture

Zero in and compare details between 18 global markets.

Peek behind the scenes

Peek behind the scenes

Find out why gamers play and how to keep them playing.

Stay on track and on trend

Stay on track and on trend

Strategize and pivot like a pro with new data every six months.

It’s time to level up your sample

0 markets

Pin down the gamers that matter to you

0+ franchises

Keep tabs on them all or pick some to target - we don't mind either way

0+ leagues and events

Be there for the action and track popular leagues

level up

Level up new products

Your search for trustworthy data ends here. Get to the core of your audience’s wants and needs so you can create the game of their dreams.


Upgrade your creative content

Starving for ideas? Here’s that inspiration you ordered. Actionable insights, detailed data, and relevant consumer trends coming right up.


Work smarter, not harder

Win pitches, retain clients, and maximize ROI with instant access to the insights you need to stand out from the crowd.


Get fired up for the future

Spot new trends, hot opportunities, and fresh markets from a mile away. If you’re ready for growth, we’re rooting for you.

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In-depth data loading

Get a glimpse of gamers from every angle with data covering 18 markets across EMEA, the Americas, and APAC. Explore our full coverage.

Our data coverage
Platform Shot

One platform, endless possibilities

Need answers now? We’ve got global gaming data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.

Explore our platform
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Need an extra player?

Our team of expert analysts can nail down the data you need from GWI Gaming, and turn it into actionable insights to help you win. Whether it’s an infographic, presentation or whitepaper, we’ve got a range of options available to help you get the most out of the data.

Get in touch

Book your demo

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it