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February 1, 2022

GWI raises $180M Series B at $850M valuation for its market research SaaS

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The leading audience targeting company for the global marketing industry, we show you how consumers think. GWI have been delivering game-changing insights to all the agencies, media organizations and brands you know and love since 2009.

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Featured story Connecting the Dots report: what you need to know about consumers in 2023

We’re making splashes

Jason Mander interview with BBC Asia: Generation Alpha

Tom Smith interview with Sky

Britain’s GWI raises $180 million from Permira

GWI raises $180M Series B at $850M valuation for its market research SaaS

Misconceptions about the relationship between gamers and brands

The market research industry has utterly failed, and we need a new era

Who we are

Media kit

Press releases

Connecting the Dots report: what you need to know about consumers in 2023

GWI Travel Shows Cautious Consumers Craving a Getaway

GWI appoints Sara Spivey as non-executive director

Generation inflation: GWI releases new global millennials report

GWI data shows 30% of UK consumers are feeling insecure about their finances

GWI drives APAC expansion with hire of Aditi Kohli