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Media industry trends on-demand

Unlock insights and get in sync with consumers

Understand streaming habits

Explore media consumption trends

Uncover new partnership opportunities

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TRUSTED BY THE WORLD'S BEST BRANDS

Supercharge your success with on-demand data on media industry trends

Dig into media industry trends and learn more about the decisions consumers are making.

Understand consumer engagementFrom what they're streaming today and what they’d like to see in the future, to how this varies across markets

Explore attitudes to newsFrom where consumers currently go to get their news, to which sources they trust, and why they’re trustworthy.

Map buying behaviorsFrom how consumers engage with ads across different platforms, to how they discover new brands on different channels

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Data module

Understand real consumers with data
from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

Understand the global media landscape

Get on-demand insights into today’s media consumers, from where they’re hanging out and the media they’re consuming, to the smart devices they use most and the games they’re playing.

0B+People represented

0K+Profiling points

Explore media industry trends and insights

Become an expert on your audience with on-demand consumer data from GWI. Build bulletproof strategies, create standout ads, and showcase your brand in the right place at the right time using our unique media industry trend insights.

Exploring media consumptions trendsIdentify and track media industry trends among your audience. Profile their media consumption habits and use the result to find untapped opportunities - fast.

Uncover evolving media consumption demographicsThe global media landscape is constantly evolving; GWI keeps you bang up to date with the changing ways different groups consume different media.

Identify the right advertising partnersFinding the right advertising partner can be a daunting task. GWI makes it far easier by showing exactly what different potential partners can do for you.

Understand media viewership preferences and trendsWith data from 53 countries representing the views of over 3B consumers, GWI gives you the media industry insights you need to create binge-worthy content.

Media consumption attitudesUnderstand what’s hot - and what’s not - among media consumers, then use that information to craft media your consumers crave.

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Success story

This data gives our clients the answers that no one else is able to provide.

BuzzFeed

Leading online publisher BuzzFeed used GWI insights to change brand perception, break down barriers, and unlock new cross-market opportunities with older, more diverse audiences.

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Knowing where to pivot in a crisis

Justifying media spend in a new market

Driving revenue with the right messaging

Using a new research solution to drive sales
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Say hi to GWI Spark

GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.

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Hear from some of our fans

Our platform is respected by the industry and trusted by peers.
We’re obsessed with making your user experience exceptional and we’ve got the customer reviews to back us up.

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"Very detailed and easy to use and interpret. Support is also really strong, as was the training I received when onboarding to the platform."

Verified User in Marketing and Advertising

"The breadth and depth of coverage ensures that I can deliver holistic thinking to clients, regardless if the ask spans markets, channels and/or audiences."

Anthony K., Head of Data

"An easy to use interface, the ability to select and combine different survey data, fantastic reports, updates and events and superb customer service."

Jo B., Senior Strategist

“Global coverage of the data with the ability to cross-compare with ease. Platform is really easy to use compared to other audience data players in the market.”

Verified User in Marketing and Advertising

Need more bespoke media insights?

Get up close and personal with custom market research that offers tailored answers and unparalleled insight on the consumers you want to reach.

Media Agencies 1

Need more bespoke media insights?

Get up close and personal with custom market research that offers tailored answers and unparalleled insight on the consumers you want to reach.

Audience profiling

Dig deeper into your target segments using over 50K profiling points

Brand measurement

Measure your brand's health and performance among your target consumers, then benchmark it against your competitors

Segmentation

Create or integrate a segmentation solution to power your marketing strategy

Help yourself to our free media trends resources

Packed with all the latest insights marketers need to know. You’re welcome.

Feature

The media's got a trust problem

Blog

Unlocking new sports audiences with short form video

Report

Global media landscape

Ready to get answers 
to your burning audience questions?

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How are consumers engaging with the metaverse?