Data module

Understand real consumers with data
from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

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Understand the global media landscape

Get on-demand insights into today’s media consumers, from where they’re hanging out and the media they’re consuming, to the smart devices they use most and the games they’re playing.

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0B+People represented

0K+Profiling points

Success story

This data gives our clients the answers that no one else is able to provide.


Leading online publisher BuzzFeed used GWI insights to change brand perception, break down barriers, and unlock new cross-market opportunities with older, more diverse audiences.

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Hear from some of our fans

Our platform is respected by the industry and trusted by peers.
We’re obsessed with making your user experience exceptional and we’ve got the customer reviews to back us up.

"Very detailed and easy to use and interpret. Support is also really strong, as was the training I received when onboarding to the platform."

Verified User in Marketing and Advertising

"The breadth and depth of coverage ensures that I can deliver holistic thinking to clients, regardless if the ask spans markets, channels and/or audiences."

Anthony K., Head of Data

"An easy to use interface, the ability to select and combine different survey data, fantastic reports, updates and events and superb customer service."

Jo B., Senior Strategist

“Global coverage of the data with the ability to cross-compare with ease. Platform is really easy to use compared to other audience data players in the market.”

Verified User in Marketing and Advertising

Help yourself to our free media trends resources

Packed with all the latest insights marketers need to know. You’re welcome.

Ready to get answers 
to your burning audience questions?

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