Data module

Understand real consumers with data
from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

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Understand the global media landscape

Get on-demand insights into today’s media consumers, from where they’re hanging out and the media they’re consuming, to the smart devices they use most and the games they’re playing.

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0BN+People represented

0K+Profiling points

Success story

This data gives our clients the answers that no one else is able to provide.


Leading online publisher BuzzFeed used GWI insights to change brand perception, break down barriers, and unlock new cross-market opportunities with older, more diverse audiences.

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Don't take our word for it

There's no humble way to say this, but we've got a handful of big fans.

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Help yourself to our free media trends resources

Packed with all the latest insights marketers need to know. You’re welcome.

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to your burning audience questions?

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