What’s the driving force behind car buying? Automotive preferences and car buying behaviors have shifted, and we’ve got the opinions of 890 million people to prove it. FInd out how car owners and future buyers feel and deal when it comes to their vehicles.
This unique study puts you in the driving seat of consumer intelligence
From APAC to EMEA, fuel your strategy with data on global car preferences and purchase drivers.
Used cars are in, EVs are on the up, and buying dynamics are in flux. Know when the market shifts in your favor with trending topic data.
Analyze fresh automotive data and act faster with thousands of audience profiling points right at your fingertips.
See into the future with consideration data on everything from brands to subscriptions and financing.
Accelerate your know how with data from our pool of global auto enthusiasts.
Get high octane insights driven by our vast annual sample.
Know which brands car consumers buy and recommend, and what they say about them.
Get to grips with the hopes, fears, and motivations of thousands of car owners and buyers. Syncing with GWI Core will help you ramp your insights up a notch, through hyper-detailed audience profiling.
Know, with complete confidence, where your company should be headed. Our data set gives you unmistakable proof of trends, shifting attitudes, and widely held consumer beliefs.
We put drivers in the hot seat and ask the hard-hitting questions, so you can focus on customizing pitches, winning clients, and expanding your business.
With thousands of data points to hand, make ROI-savvy decisions on who to target and what to say. Feed this intel into your campaign, and create thumb-stopping ads your car consumers can’t ignore.
Our team of data mechanics can fix up your automotive data for you, to create turbocharged, actionable insights. From reports, to infographics and presentations, just flag us down and we’ll be happy to assist.
Discover why some of the world’s most influential agencies and brands rely on GWI.