Put the pedal to the metal on automotive insights

This unique study puts you in the driving seat of consumer intelligence

Get global hot takes

Get global hot takes

From APAC to EMEA, fuel your strategy with data on global car preferences and purchase drivers.

Find formula #1

Find formula #1

Used cars are in, EVs are on the up, and buying dynamics are in flux. Know when the market shifts in your favor with trending topic data.

Get your gears in motion

Get your gears in motion

Analyze fresh automotive data and act faster with thousands of audience profiling points right at your fingertips.

Say goodbye to roadblocks

Say goodbye to roadblocks

See into the future with consideration data on everything from brands to subscriptions and financing.

What’s under the hood?

0 markets

Accelerate your know how with data from our pool of global auto enthusiasts.

0K annual sample

Get high octane insights driven by our vast annual sample.

0 automotive brands

Know which brands car consumers buy and recommend, and what they say about them.


Shift your insights into high gear

Get to grips with the hopes, fears, and motivations of thousands of car owners and buyers. Syncing with GWI Core will help you ramp your insights up a notch, through hyper-detailed audience profiling.

Group 2618

Steer your business in the right direction

Know, with complete confidence, where your company should be headed. Our data set gives you unmistakable proof of trends, shifting attitudes, and widely held consumer beliefs.


Rev up client interest

We put drivers in the hot seat and ask the hard-hitting questions, so you can focus on customizing pitches, winning clients, and expanding your business. 


Drive new business and ROI

With thousands of data points to hand, make ROI-savvy decisions on who to target and what to say. Feed this intel into your campaign, and create thumb-stopping ads your car consumers can’t ignore.

world map

Navigate your global teams to profit

With car buying preferences spanning EMEA, the Americas, and APAC, right at your fingertips, you can pinpoint exactly where ROI lives.

Our data coverage
Platform Shot

One platform, endless possibilities

Need answers now? We’ve got global automotive data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends. 

Explore our platform
pit stop

Get pit stop assistance

Our team of data mechanics can fix up your automotive data for you, to create turbocharged, actionable insights. From reports, to infographics and presentations, just flag us down and we’ll be happy to assist.

Book your demo

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it