Audience profiling

Deep audience understanding

Need to understand your audience on a deeper level? GWI's audience profiling gives you a laser-focused view of your target consumers. Our granular insights will help you make better data-backed decisions and gain a competitive edge.

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See your audience in high definition

Building campaigns based on assumptions and incomplete data means wasted ad spend and poor customer engagement. Luckily, there’s a better way. Audience profiling gives you a nuanced view of your target consumers so you can get straight to the crux of who they are, what they think, and - critically - how you can get them on side.

Our approach to audience profiling

We'll identify your audience and ask them the right questions, bringing precision to your messaging, product development, and ad targeting. Here’s a snapshot of what our process entails.

Targeted Audience Insights

We use our panel of nearly 1M respondents and 57K+ data points to find your audience, build a tailored questionnaire, and gather their insights.

Insights that drive action

Direct access to your data on our intuitive platform will enable you to cross-reference your target audience against our flagship survey's rich data for deeper insights.

We go deep into the details

We can create customized reports on the findings, delivered in a format of your choice, from dashboards and summaries to full insight-led reports.

Why choose GWI for audience profiling?

We’re the best in the business when it comes to audience profiling, all thanks to our advanced survey techniques. Here’s why GWI is the right choice for you.

Our recontact methodology is your secret weapon. We can synchronize your custom research with our flagship GWI Core data set, giving you access to a whole new world of insights.

Think your audience is too niche? Don’t sweat it. We’ll reach out to a brand new pool of respondents to unlock the insights you need. This can include markets outside of the 50+ we cover in our flagship survey.

Our blended sampling approach combines recontact samples with fresh data to ensure robust sample sizes, even for the most specialized audiences.

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“When it comes to our client's audiences, GWI is perfect for helping us think outside the box.”

Passion Digital used GWI to profile an audience of ultra high earners and built a contact strategy around it for their client, The Thinking Traveller. This resulted in a 300% increase in organic visibility, and £200K+ worth of free coverage.

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Got questions? We’ve got answers.

What is audience profiling?

Audience profiling is the process of collating and segmenting audience data to build a holistic view of your target consumers so you can market to them better. It can help you create more personalized content, optimize your messaging to drive conversions, and enhance your ad effectiveness.

Why is audience profiling important?

Truly understanding what makes your target audience unique takes the guesswork out of creating strategy. If you know what your audience wants, how they shop, and where they hang out online, you can build highly-targeted campaigns that drive results time after time, ensuring no effort is wasted.

What are the four principles of audience profiling?

The core principles are:

Profiling: Collecting and analyzing data to create highly defined audiences.
Messaging: Drilling down into what core messages will really resonate with your audience.
Engagement: Devising a strategy on how to best target your audience to drive maximum returns.
Measurement: Evaluating the impact and effectiveness of your campaigns.

What else can I find out about my audience?

You can enrich your bespoke data by syncing it with our flagship survey, to unlock a whole new dimension of insights in key areas like:

Demographics
Attitudes and interests
Purchase behaviors
Work and professional life
Marketing touchpoints
Social media habits
Technology and device usage
Online activities
Media preferences

How do you find your perfect target audience?

Our advanced survey techniques will help you find your target audience. Here’s how it works:

Recontact: Dive deeper into a specific audience
Our recontact methodology is your secret weapon. We can then synchronize your custom research with our flagship GWI Core data set, giving you access to a whole new world of insights.
Fresh sample: Zero in on highly specific audiences
Think your audience is too niche? Don’t sweat it. We’ll reach out to a brand new pool of respondents to unlock the insights you need. This can include markets outside of the 50+ we cover in our flagship survey.
Blended sample: Combine methods to bolster sample sizes
Our blended sampling approach combines recontact samples with fresh data to ensure robust sample sizes, even for the most specialized audiences.

Help yourself to our free
audience profiling resources

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