Discover the trends that’ll dominate

You need to know what’s coming in 2023, we’ve got the full story. Connecting the dots digs deep into the data so you’re one step ahead.

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First things first

Who are we?

We’re GWI, an audience insights technology company.
We’re trusted by some of the world’s biggest brands to deliver a deep understanding of their audiences at top speed.
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The new
American dream

Consumers have been spread thin owing to the macroeconomic climate, and now have more modest ambitions and perceptions of themselves.

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it off

Americans are dealing with a lot coming out of the pandemic. So, they turn to media to give them an outlet for their emotions.

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The exhausted States of equality

America’s landscape is in flux. Social justice fatigue might be setting in. How can brands hit the mark?

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Although environmental pessimism is on the up, worry remains stable. Repeated exposure to the situation is causing climate change fatigue.

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This is virtual, this is me

Interest in virtual worlds is rising. Creating safe spaces for experimentation is key for users to feel welcome.

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