Agencies

Agency insights to power your campaigns

Get agency-specific insights and reports on demand to win new pitches, stay ahead of the competition, and better understand your clients’ audiences.

GWI Core: Fashion dashboard showing a bar chart of fashion purchase intentions, from purses to hair styling tools.

Used by teams around the world

GWI data helps brands, agencies and media companies understand audiences, plan campaigns, support pitches and measure performance.

Make award-winning work

Leverage consumer insights to create the sort of highly effective work that attracts attention - and new business.

An audience branching to mobile, desktop and in-store channels, with mobile showing the highest reach.

Get clients in front of the right audiences

Identify your clients’ ideal audiences and craft campaigns with precision. Use GWI’s audience profiling to get clients in front of the right audiences, extend their reach into new markets, and ensure every message lands with maximum impact.

Trend chart where a rising line overtakes a declining one, flagged early with an insight card.

Stay ahead of trends

Navigate real-world challenges and future-proof your offer with ready-made insights and agency reports. Track brands and audiences across 50+ markets, monitor competitors, and uncover untapped opportunities to keep your agency one step ahead.

Reach across mobile, desktop and in-store channels at 64%, 48% and 31%, compared in a bar chart to guide media planning.

Step into the future of consumer research

Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.

Proof beats promises

BBDO

Using GWI to generate relevant insights gives us a competitive edge.

Independent agency, Bright/Shift used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41K in revenue in the first month.

300%
Increase in organic visibility
4.4

We’ve got the data you need to succeed

Data points a year

45bn

Global markets

100+

Years of survey data

17

Survey responses a year

5.5m+

Help yourself to our free agency resources

Packed with all the latest insights you need to know. You’re welcome.

Reports

Does Gen Z really exist?

Download report
September 4, 2026 - 4:00 PM (BST)
Reports

The 2025 social media report

Download report
September 4, 2026 - 4:00 PM (BST)

Step into the future of consumer research