Data module

Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

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Hear from some of our fans

Our platform is respected by the industry and trusted by peers.
We’re obsessed with making your user experience exceptional and we’ve got the customer reviews to back us up.

"Very detailed and easy to use and interpret. Support is also really strong, as was the training I received when onboarding to the platform."

Verified User in Marketing and Advertising

"The breadth and depth of coverage ensures that I can deliver holistic thinking to clients, regardless if the ask spans markets, channels and/or audiences."

Anthony K., Head of Data

"An easy to use interface, the ability to select and combine different survey data, fantastic reports, updates and events and superb customer service."

Jo B., Senior Strategist

“Global coverage of the data with the ability to cross-compare with ease. Platform is really easy to use compared to other audience data players in the market.”

Verified User in Marketing and Advertising

Understand your clients’ audiences

Get rock-solid answers to your clients’ audience questions. Whether you’re working on a pitch, developing a global strategy, or creating a brand story, GWI gives you instant access to on-demand insights that can make all the difference.

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0B+People represented

0K+Profiling points

Success story

Success story

Using GWI to generate relevant insights gives us a competitive edge.

Independent agency, Bright/Shift used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41K in revenue in the first month.

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Help yourself to our free agency resources

Packed with all the latest insights marketers need to know. You’re welcome.

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