Data module

Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

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Don't take our word for it

There's no humble way to say this, but we've got a handful of big fans.

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Understand your clients’ audiences

Get rock-solid answers to your clients’ audience questions. Whether you’re working on a pitch, developing a global strategy, or creating a brand story, GWI gives you instant access to on-demand insights that can make all the difference.

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0B+People represented

0K+Profiling points

Success story

Success story

Using GWI to generate relevant insights gives us a competitive edge.

Independent agency, Bright/Shift used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41K in revenue in the first month.

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Help yourself to our free agency resources

Packed with all the latest insights marketers need to know. You’re welcome.

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