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Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - notnational populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

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Get a global and local view of over 2 billion consumers

From Gen A’s social media habits to millennials’ favorite entertainment genres, our intuitive platform lets you seamlessly access actionable insights powered by the world’s largest survey on the digital consumer.

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Success story

Investing in GWI has been one of the best decisions we could have made.


Independent agency, Bright/Shift, used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41k in revenue in the first month.

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