The way young people interact with the world is changing. This data set focuses on the hopes, fears, and opinions of 8-15 year-olds across 18 markets, so you can understand tomorrow’s consumers, today.
This unique study hands the mic to the youngest generation
We ask incisive questions to generate the freshest, most relevant insights.
Our opt-in, transparent approach means we collect no personally identifiable information.
Find out exactly what young people really think with surveys that speak their language.
Understand their motivations, desires, fears, and attitudes – straight from the source.
Let’s get into the nitty gritty
Get insights on a global level with data sourced from across EMEA, the Americas, and APAC
Kids vary massively across age groups - now you can focus on the exact cohort you want
Build a pin-sharp picture thanks to answers from tens of thousands of youngsters
Young people know exactly what’s up when it comes to technology. GWI Kids helps you create products and services that meet and exceed their sky-high expectations.
Fine tune your marketing strategy and ad campaigns to make sure they reflect what young people actually want, not what adults think they want.
Insights from GWI Kids can sharpen your competitive edge during the pitching process, tipping the scales of success in your favor and ultimately boosting ROI.
Future-proof your brand by developing strategies you can be sure will appeal to tomorrow’s consumers, safeguarding and supercharging your long-term business growth.
Discover why some of the world’s most influential agencies and brands rely on GWI.