The way young people interact with the world is changing. To fill in the blanks, this is the data set that tells you what today's youth really wants from brands, and how they see the world.
This unique study hands the mic to the youngest generation.
We ask the questions no one else is, generating current, relevant, and fresh insight.
Understand their motivations, desires, fears and attitudes – straight from the source.
Our approach is 100% transparent. The survey is fully opt-in, private and safe with no PII collected on the youths.
Find out what really engages and excites them through surveys that are built to speak their language.
To get a real picture of today’s kids, you have to go beyond demographics and simply ask them. And with thousands of demographic, behavioral and psychographic data points, that’s exactly what we did. Dive into the hopes, fears, dreams and opinions of the youngest generation and find out exactly how to move them.
Our Kids survey is fully opt-in, private and safe with no PII collected on the respondents. That means you can get good insights that are collected in an ethical and trustworthy way with 100% transparency into your research method.
Got an idea for a product, content, campaign or something else? Kid-proof it by checking whether it’s what they really want. The best products and content are born from listening to your audience – and now more than ever, taking more strategic steps to be risk-averse will pay off.
If there’s anyone who doesn’t hold back when asked their opinions, it’s kids. So when data’s created by the kids themselves, you know it’s the truth. Our survey asks the questions no one else is, to map out the true opinions and feelings of kids and deliver high quality answers.
Let’s get into the nitty gritty.
Get insights on a global level with data harnessed across 14 markets
Kids aren’t all the same - pinpoint the age group that matters to you
Mix and match your insights with a huge number of data points at your fingertips
Get a true picture with answers from thousands of youngsters
We ask everything you want to know about how kids see brands - are you top of the list?
Discover why some of the world’s most influential agencies and brands rely on GWI.