Drinking attitudes are in flux. Our alcohol data focuses on the preferences of 750 million consumers across six markets, including a whole new generation of patrons, so you can get to grips with what they think and how they drink.
This data set helps you uncork the secrets of alcohol consumers.
Understand attitudes, interests, and alcohol preferences across demographics, from minimum drinking age up to 64.
Get a global perspective, and compare alcohol consumption trends across markets from EMEA and APAC, to the US.
Analyze everything from behaviors to brand preferences, and go deeper with thousands of audience profiling points.
Including their consumption habits, spending trends, and honest views on your brand.
Let’s dive into the data.
Know how consumers think and behave across China, France, Germany, Japan, UK and the USA.
Know what makes glasses clink, with access to thousands of consumer opinions.
Know who’s the brand favorite among seasoned drinkers and party patrons.
Tap into a new level of granularity when it comes to your audience’s alcohol habits. From subscriptions to gifting, GWI Alcohol helps you uncover the preferences of thousands of drinkers. Sync that data up with GWI Core, the largest ongoing study of online audiences, to unlock instantly actionable insights.
Investigate hunches and discover insights to create a cork-popping product. With data on consumer priorities and tastes, you can develop mouth-watering drinks to quench the thirst of your patrons.
Top up your understanding of your brand's or client's image with data on 45 alcohol brands. Pour competitor insights into your strategy and create campaigns worthy of a champagne celebration.
Tap into the tipple-fuelled preferences of your consumers, and leave your rivals on the rocks. With our future-thinking data set you can make bold strides, and dominate your market.
Need answers now? We’ve got global alcohol data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.
Discover why some of the world’s most influential agencies and brands rely on GWI.