Mixing business with pleasure

This data set helps you uncork the secrets of alcohol consumers.

Drinks all around

Drinks all around

Understand attitudes, interests, and alcohol preferences across demographics, from minimum drinking age up to 64.

Get global intel

Get global intel

Get a global perspective, and compare alcohol consumption trends across markets from EMEA and APAC, to the US.

Get the full pitcher

Get the full pitcher

Analyze everything from behaviors to brand preferences, and go deeper with thousands of audience profiling points.

Unfiltered patron insights

Unfiltered patron insights

Including their consumption habits, spending trends, and honest views on your brand.

What’s in the mix?

Let’s dive into the data.

0 markets

Know how consumers think and behave across China, France, Germany, Japan, UK and the USA.

0k sample

Know what makes glasses clink, with access to thousands of consumer opinions.

0+ alcohol brands tracked

Know who’s the brand favorite among seasoned drinkers and party patrons.

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Double up your data

Tap into a new level of granularity when it comes to your audience’s alcohol habits. From subscriptions to gifting, GWI Alcohol helps you uncover the preferences of thousands of drinkers. Sync that data up with GWI Core, the largest ongoing study of online audiences, to unlock instantly actionable insights.


Develop products that pack a punch

Investigate hunches and discover insights to create a cork-popping product. With data on consumer priorities and tastes, you can develop mouth-watering drinks to quench the thirst of your patrons.


Get bottomless brand intel

Top up your understanding of your brand's or client's image with data on 100+ alcohol brands. Pour competitor insights into your strategy and create campaigns worthy of a champagne celebration.


Raise your spirits with next-level ROI

Tap into the tipple-fuelled preferences of your consumers, and leave your rivals on the rocks. With our future-thinking data set you can make bold strides, and dominate your market.

alcohol map

Toast to global growth

Check out the full range and depth of GWI Alcohol’s data coverage.

Our data coverage
Platform Shot

One platform, endless possibilities

Need answers now? We’ve got global alcohol data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends.

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Order a cocktail of insights

Our team of data mixologists can fix up a cocktail of audience insight, and help you find all the answers when it comes to your alcohol consumers. Need an infographic or report created? We’ve got you covered.

Get in touch

Book your demo

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it