
Make better decisions with deeper insight into your target audiences, powered by the world’s largest survey on the digital consumer. Our data represents over 2.7bn internet users and tracks 4k+ brands.
Want to know your consumers better? Create bespoke audiences and go far beyond demographics, analyzing their behaviors, attitudes, opinions and more. Use over 150,000 profiling points to fine-tune your targeting in more revealing ways.
Gender
Age
Sexual Orientation
Ethnicity & Nationality
Education
Country
Country Local Regions
Regions (Economic)
Regions (World)
Urban context
Household income
Financial Products
Type of Savings / Investments
Value of Savings / Investments
Banks / Financial Institutions (200 brands)
Brand & Product Preferences
Brand Relationships
Character
Future Outlook
Self-Perceptions
Tech & Trends
Values
Sports & Sporting Activities (30+ sports / activities)
Number of Sports Played / Participated In
Number of Sports Events / Leagues Followed
Cricket
Cycling
Football
Golf
Motor Sports
Alcohol (370+ brands)
Drinks brands (340+ brands)
Convenience Brands / QSRs (270+ brands)
Supermarkets / Convenience Stores (240+ brands)
Frequency of Drinks Consumption
Automotive & Transport
Electronics
Financial Products
Home & Furniture
Personal Items
Travel & Leisure
Digital Content Purchased
Get unrivaled insight into the topics of your choice. We cover everything from media and sports to finance and travel.
Analyze the latest trends in the digital space. This data tracks ownership, advocacy and usage in the past month, covering over 1,000 brands.
Take a look at the latest in transport and travel. This data tracks current and previous ownership, frequency of travel, and advocacy, covering over 225 brands.
Explore the latest in trends in banking and finance, from insurance to mobile payment services. This data tracks frequency of usage, awareness and advocacy, covering over 300 brands.
Analyze the latest consumer trends in food and drink. This data tracks frequency of consumption, covering over 250 brands.
Take a look at the most recent trends in TV, news, film, music and more. This data tracks frequency of consumption, perceptions and engagement across 400 brands.
Analyze the latest consumer trends in the sports arena. This data tracks fandom, viewing behaviors and frequency of purchase, covering over 200 brands.
Take a look at the latest consumer trends in retail. This data tracks awareness and frequency of shopping, covering over 850 brands.
Explore the latest in beauty and fashion. This data tracks frequency of usage, purchase and advocacy across over 150 leading brands.
Discover why some of the world’s most influential agencies and brands rely on GWI.
We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.