Dive into the world’s biggest study

Understanding your audience starts with your sample. Our flagship Core survey is the world’s biggest ongoing study of online consumers, refreshed every quarter using like-for-like questions across all markets for harmonised answers and the sort of insights you can’t find elsewhere.

Markets

3B

Internet users represented

50K+

Profiling points

5K

Brands

960K

Annual sample

4

Updates per year

Selected data set:

Change data set

Data since

Data sets available

A taste of what's covered

The number of our respondents is increasing every year along with the number of the markets that we cover

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it