Make better decisions with deeper insight into your target audiences, powered by the world’s largest survey on the digital consumer. Our data represents over 2.7bn internet users and tracks 4k+ brands.
Want to know your consumers better? Create bespoke audiences and go far beyond demographics, analyzing their behaviors, attitudes, opinions and more. Use over 40,000 data points to fine-tune your targeting in more revealing ways.
Type of Course
Household Living Arrangement
Number of Children
Age of Children
Children in Household
Pets in Household
Sexual Orientation (Select markets only)
Ethnicity/Nationality (Select markets only)
Car Fuel Type
Types of Savings/Investments
Value of Savings/Investments
Driving a Car
Using Public Transport
Donating to Charity
Eating Fast Food
Eating Out at a Restaurant
Visiting the Cinema
Work Areas of Responsibility
Work Decision-Making Power
B2B Purchase Influencers
20 reasons for using the internet, inc. entertainment, sharing, research, news and commerce
Staying in Hotels
Business trips (domestic, short-haul, long-haul)
Vacations (domestic, short-haul, long-haul)
Travel Behavior Segmentation
Ownership of 15 Devices
Devices Used to Access Web
Mobile Usage Segmentation
Number of Devices Owned
Number of Devices Used to Get Online
Devices Used for Gaming
Number of Gaming Devices Used
50 Gaming Franchises
40+ social platforms/services tracked
50+ categories tracked for Purchasing, Purchasing online, Research online, Purchase intention across:
Automotive & Transport
Home & Furniture
Travel & Leisure
15 types, including downloads, streaming services, apps, ebooks and in-app purchases
Get unrivaled insight into the topics of your choice. We cover everything from media and sports to finance and travel.
Analyze the latest trends in the digital space. This data tracks ownership, advocacy and usage in the past month, covering over 1,000 brands.
Take a look at the latest in transport and travel. This data tracks current and previous ownership, frequency of travel, and advocacy, covering over 225 brands.
Explore the latest in trends in banking and finance, from insurance to mobile payment services. This data tracks frequency of usage, awareness and advocacy, covering over 300 brands.
Analyze the latest consumer trends in food and drink. This data tracks frequency of consumption, covering over 250 brands.
Take a look at the most recent trends in TV, news, film, music and more. This data tracks frequency of consumption, perceptions and engagement across 400 brands.
Analyze the latest consumer trends in the sports arena. This data tracks fandom, viewing behaviors and frequency of purchase, covering over 200 brands.
Take a look at the latest consumer trends in retail. This data tracks awareness and frequency of shopping, covering over 850 brands.
Explore the latest in beauty and fashion. This data tracks frequency of usage, purchase and advocacy across over 150 leading brands.
Discover why some of the world’s most influential agencies and brands rely on GWI.