47 markets

1 GlobalWebIndex’s forecasts for 2019 based on 2017 ITU data
   2 GlobalWebIndex rounded sample sizes
Americas
  • USA
    • Internet penetration192%
    • Sample size2100,000
  • Canada
    • Internet penetration195%
    • Sample size225,000
  • Brazil
    • Internet penetration177%
    • Sample size222,000
  • Mexico
    • Internet penetration174%
    • Sample size217,000
  • Colombia
    • Internet penetration169%
    • Sample size210,000
  • Argentina
    • Internet penetration183%
    • Sample size26,000
EMEA
  • Germany
    • Internet penetration193%
    • Sample size241,500
  • France
    • Internet penetration187%
    • Sample size241,500
  • Spain
    • Internet penetration193%
    • Sample size240,800
  • UK
    • Internet penetration197%
    • Sample size240,000
  • Italy
    • Internet penetration179%
    • Sample size240,000
  • Russia
    • Internet penetration189%
    • Sample size216,500
  • Poland
    • Internet penetration183%
    • Sample size212,000
  • Sweden
    • Internet penetration196%
    • Sample size210,000
  • Austria
    • Internet penetration191%
    • Sample size28,000
  • Belgium
    • Internet penetration192%
    • Sample size28,000
  • Turkey
    • Internet penetration180%
    • Sample size28,000
  • UAE
    • Internet penetration199%
    • Sample size27,000
  • Egypt
    • Internet penetration159%
    • Sample size27,000
  • South Africa
    • Internet penetration164%
    • Sample size27,000
  • Switzerland
    • Internet penetration196%
    • Sample size26,000
  • Denmark
    • Internet penetration198%
    • Sample size26,000
  • Israel
    • Internet penetration190%
    • Sample size26,000
  • Saudi Arabia
    • Internet penetration193%
    • Sample size26,000
  • Greece
    • Internet penetration180%
    • Sample size25,000
  • Ireland
    • Internet penetration188%
    • Sample size25,000
  • Netherlands
    • Internet penetration196%
    • Sample size25,000
  • Portugal
    • Internet penetration179%
    • Sample size25,000
  • Romania
    • Internet penetration178%
    • Sample size25,000
  • Ghana
    • Internet penetration151%
    • Sample size24,000
  • Kenya
    • Internet penetration142%
    • Sample size24,000
  • Morocco
    • Internet penetration174%
    • Sample size24,000
  • Nigeria
    • Internet penetration151%
    • Sample size24,000
APAC
  • China
    • Internet penetration166%
    • Sample size296,000
  • India
    • Internet penetration147%
    • Sample size258,000
  • Japan
    • Internet penetration194%
    • Sample size240,000
  • Indonesia
    • Internet penetration149%
    • Sample size220,000
  • Australia
    • Internet penetration191%
    • Sample size216,700
  • Thailand
    • Internet penetration163%
    • Sample size215,000
  • Malaysia
    • Internet penetration186%
    • Sample size214,600
  • Singapore
    • Internet penetration191%
    • Sample size213,500
  • Vietnam
    • Internet penetration173%
    • Sample size212,500
  • Philippines
    • Internet penetration168%
    • Sample size212,000
  • Taiwan
    • Internet penetration191%
    • Sample size210,500
  • South Korea
    • Internet penetration198%
    • Sample size29,000
  • Hong Kong
    • Internet penetration193%
    • Sample size27,000
  • New Zealand
    • Internet penetration194%
    • Sample size25,000
Americas
  • Argentina
  • Brazil
  • Canada
  • Colombia
  • Mexico
  • USA
EMEA
  • Austria
  • Belgium
  • Denmark
  • Egypt
  • France
  • Germany
  • Ghana
  • Greece
  • Ireland
  • Israel
  • Italy
  • Kenya
  • Morocco
  • Netherlands
  • Nigeria
  • Poland
  • Portugal
  • Romania
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • UAE
  • UK
APAC
  • Australia
  • China
  • Hong Kong
  • India
  • Indonesia
  • Japan
  • Malaysia
  • New Zealand
  • Philippines
  • Singapore
  • South Korea
  • Taiwan
  • Thailand
  • Vietnam

Get closer to your audience

Want to know your consumers better? Create bespoke audiences and go far beyond demographics, analyzing their behaviors, attitudes, opinions and more. Use over 40,000 data points to fine-tune your targeting in more revealing ways.

Demo­graphics
Demo­graphics

Demographics

  • Personal Demographics
    • Gender

    • Age

    • Sexual Orientation

    • Ethnicity & Nationality

    • Education

  • Location
    • Country

    • Country Local Regions

    • Regions (Economic)

    • Regions (World)

    • Urban context

  • Finances
    • Household income

    • Financial Products

    • Type of Savings / Investments

    • Value of Savings / Investments

    • Banks / Financial Institutions (200 brands)

  • Household & Family Composition
    • Relationship Status
    • Number of Children
    • Age of Children
    • Grandchildren
    • Pregnancy
    • Pets in Household
Attitudes and Interests
Attitudes and Interests

Attitudes and Interests

  • Attitudes
    • Brand & Product Preferences

    • Brand Relationships

    • Character

    • Future Outlook

    • Self-Perceptions

    • Tech & Trends

    • Values

  • Voting Intention (Australia, UK, USA)
  • Interests
    • Arts & Culture
    • Current Affairs, Business & Societal
    • Health, Fitness & Beauty
    • Home & Lifestyle
    • Popular Culture & Leisure
    • Science, Tech & Nature
    • Personal Interests
Sport and Exercise
Sport and Exercise

Sport and Exercise

  • Sports Played / Viewed
    • Sports & Sporting Activities (30+ sports / activities)

    • Number of Sports Played / Participated In

  • Sports Events (130+ events / leagues)
    • Number of Sports Events / Leagues Followed

    • Cricket

    • Cycling

    • Football

    • Golf

    • Motor Sports

    • Rugby 
    • Tennis
  • Sports Teams
    • European Football / Soccer (30 teams)
    • NBA (30 teams)
    • NFL (30 teams)
  • Sports Brands (120+ brands)
  • Exercise
    • Gym Frequency
    • Running Frequency
    • Other Forms of Exercise Frequency
Lifestyle
Lifestyle

Lifestyle

  • Food & Drink
    • Alcohol (370+ brands)

    • Drinks brands (340+ brands)

    • Convenience Brands / QSRs (270+ brands)

    • Supermarkets / Convenience Stores (240+ brands)

    • Frequency of Drinks Consumption

  • Fashion & Personal Care
    • Haircare / Skincare / Cosmetics Brands (120+ brands)
    • Luxury Fashion Brands (60+ brands)
  • Retailers (690+ brands)
  • Travel
    • Accomodation & Travel Behaviors
    • Business Trips
    • Vacations
    • Travel Influences
    • Airline Brands (170+ Brands)
  • Automotive 
    • Vehicle Ownership
    • Vehicle Fuel Type
    • Automotive Brands (50+ brands)

  • Property 
    • Property Rental
    • Property Ownership
  • Health 
    • Health Conditions
    • Healthcare and Brand Influencers
Work & Professional Life
Work & Professional Life

Work & Professional Life

  • Employment Status
  • Work Sector / Industry
  • Work Position / Role
  • Job Seniority
  • Company Size
  • Work Areas of Responsibility
  • Work Decision-Making Power
  • B2B Purchase Influencers
Marketing Touch­points
Marketing Touch­points

Marketing Touchpoints

  • Brand Discovery / Engagement
    • Brand Discovery
    • Brand Advocacy
    • Brand Role in Consumers Life: Qualities
    • Brand Role in Consumers Life: Actions
  • Online Purchase Journey
    • Online Product Research
    • Online Brand Interactions in Last Month
    • Online Purchase Drivers
Purchase Behavior
Purchase Behavior

Purchase Behavior

  • Responsibility for Food Shopping
  • Major Purchases
    • Automotive & Transport

    • Electronics

    • Financial Products

    • Home & Furniture

    • Personal Items

    • Travel & Leisure

  • Minor Purchases
    • 60+ categories tracked for Purchasing, Purchasing online, Research online across:
    • Alcohol
    • Baby Products
    • Groceries
    • Household Products
    • Leisure & Entertainment Items
    • Medicine/Healthcare Items
    • Personal Care Items
    • Personal Effects
  • Online Purchases
    • Digital Content Purchased

    • Products / Topics Talked about Online
  • Mobile Payment Services
    • 100+ services, including:
    • American Express
    • Mastercard
    • Visa
    • PayPal
    • AliPay
    • WeChat Pay / Tenpay
    • Apple Pay
    • Amazon Pay
    • Samsung Pay
    • Google Pay
    • Masterpass
    • MercadoPago
    • PayU
    • Boku
    • Cash App
Online Activities
Online Activities

Online Activities

  • Online Activities
    • Online Activities in Last Week
    • Online Content Watched / Listened to in Last Week
  • Privacy Behaviors
    • Privacy Behaviors
    • Ad-Blocking Motivations
  • Websites & Apps
    • Websites & Apps Used (640+ brands)
    • Types of Website & Apps Used
  • 640+ Websites & Apps used, including:
    • Google
    • Amazon
    • Zoom
    • Wikipedia
    • Outlook
    • Yahoo
    • Taobao
    • Nike+
    • Yahoo Mail
    • Uber
    • Baidu
    • Ebay
  •  
Technology and Devices
Technology and Devices

Technology and Devices

  • Device Ownership & Usage
    • Device Ownership
    • Devices Used to Access Web
    • Device Satisfaction
    • Device Importance
    • Number of Devices Owned
    • Number of Devices Used to Get Online
    • Most Utilized Devices
    • Smart Home Products
  • Operating Systems
    • Mobile
    • Tablet
    • PC / Laptop
  • Mobile & Smartwatch
    • Mobile Carriers / Service Providers (200+ brands)
    • Mobile Brands (60+ brands)
    • Mobile Handset Models
    • Mobile Actions in Last Month
    • Smartphone Brands Owned
    • Mobile Phone Features (10 brands)
    • Technology Brands (30 brands)
  • 60+ mobile brands including:
    • Samsung
    • Iphone
    • Huawei
    • Xiaomi
    • Vivo
    • LG
    • Motorola
    • Lenovo
    • Microsoft
    • Nokia
    • ASUS
    • Sony
    • OnePlus
    • HTC
    • ZTE
    • Alcatel
    • BlackBerry
    • Micromax
    • Coolpad
    • Google Pixel
Social Media
Social Media

Social Media

  • Social Media & Messaging Usage
    • Social Media Services Used (30 brands)
    • Messaging Services Used (20 brands)
  • Social Media Attitudes & Behaviors
    • Favourite Social Media / Messaging Services Used
    • Reasons for Using Social Media
    • Accounts Followed on Social Media
  • Platform-Specific Features / Actions
    • Facebook Messenger Features / Actions
    • Instagram Features / Actions
    • Linkedin Features / Actions
    • Pinterest Features / Actions
    • Reddit Features / Actions
    • Snapchat Features / Actions
    • TikTok Features / Actions
    • Twitter Features / Actions
    • WeChat Features / Actions
  • Types of People Followed on Social Media
    • 15 people/organizations followed
  • Time Spent on Social Media
  • Reasons for Using Social Media 
    • 15 reasons, including News, Content, Work, Sharing, Product Research and ‘FOMO’
  • Usage Frequency
    • Frequency of usage for 15 of the biggest global services
  • Social Media Segmentation
50+ Social Platforms/Services including:
  • Facebook
    Facebook
  • Facebook Messenger
    Facebook Messenger
  • YouTube
    YouTube
  • Twitter
    Twitter
  • Snapchat
    Snapchat
  • WeChat
    WeChat
  • WhatsApp
    WhatsApp
  • Instagram
    Instagram
  • LinkedIn
    LinkedIn
  • Tumblr
    Tumblr
  • LINE
    LINE
  • Skype
    Skype
  • Pinterest
    Pinterest
  • Reddit
    Reddit
  • Sina Weibo
    Sina Weibo
  • Twitch
    Twitch
  • Qzone
    Qzone
  • VKontakte
    VKontakte
  • imgur
    Imgur
  • Tencent Weibo
    Tencent Weibo
  • Hike
    Hike
  • Taringa
    Taringa
  • Viber
    Viber
Media
Media

Media

  • Daily Time Spent on Media
  • Music
    • Music Attitudes
    • Music Genres
    • Reasons for listening to music
    • Preferred Music / Audio Content
    • Music Services (30+ brands)
  • TV, Film & Video Services
    • International TV Channels (40+ channels)
    • TV, Film & Video Services (240+ brands)
    • Pay TV Subscriptions
    • Film Franchises (20+ brands)
    • Types of TV Watched
    • TV Watching by Device
    • TV Genres
  • News Services (40+ brands)
    • Awareness
    • Engagement
    • Places Viewed
Gaming
Gaming

Gaming

  • Devices Used for Gaming
  • Number of Gaming Devices Used
  • Console Brands (10 brands)
  • Gaming Franchises (60+ brands)
  • Gaming Genres
  • Gaming Activities
  • 60+ Gaming franchises played, including:
    • Call of Duty
    • FIFA
    • Minecraft
    • Mario
    • League of Legends
    • Plants vs. Zombies
    • Grand Theft Auto
    • Need for Speed
    • Clash of Clans
    • Fortnite
    • Counter Strike
    • The Sims
    • Star Wars
    • Assassin’s Creed
    • Resident Evil

Dig deeper into tons of sectors

Get unrivaled insight into the topics of your choice. We cover everything from media and sports to finance and travel.

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  • Google
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  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

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