Our data coverage

Sports

Know how to reach the modern sports fan

Fans are engaging with sports in entirely new ways, with trends changing fast. That makes it harder for organizations to keep pace. Representing over 1.8 billion fans and featuring over 600 teams, this ongoing study fast-tracks you into the mind of the modern sports enthusiast.

Work

Look closer at today's professionals

Today’s workspace is more global, more flexible and more digital than it’s ever been. But what’s next? This is the study that digs deeper into shifting attitudes, perceptions and behaviors of professionals across 18 markets globally. Helping you pinpoint your ideal B2B buyers, and get to grips with the new professional world, we give you the 360-degree view you can't find elsewhere.

Travel

Get on board with 
today’s globetrotters

Post-pandemic, the world of travel is rapidly shifting. So what are the next big trends taking off? From climate-conscious commuters to ‘revenge’ vacationers, this is your ticket to the cockpit of consumers’ minds. Understand the attitudes, behaviors, and purchase drivers of travelers across 10 global markets. Explore first-class insights, all in one place.

Gaming

Connect with the new players

If there’s an industry that’s seen its fair share of change – it’s gaming. With new gamers emerging and trends shifting fast, what does it really take to reach them? This is the study that analyzes gamers from every angle, covering 18 global markets. Giving you a 3D picture of your audience, find out how to engage your fans, and stand out from the crowd.

Core Plus

Understand local brands and markets

Need detailed insights into key global markets? Then you need Core Plus, the latest enhancement to our flagship data set that takes a deep dive into a wide range of sectors and brands. Forget using disjointed legacy systems, you can now get high impact local insights quickly and easily.

Zeitgeist

Get fresh insights every month

Zero in on what matters, when it matters, with GWI Zeitgeist, our up-to-the-moment data set released every month focusing on time sensitive topics connected to all existing GWI Core data. You don’t even have to be part of the GWI family to use it. As if that wasn’t enough, Zeitgeist is free as well as fresh. Put it like that, and why wouldn’t you?

USA

Get to know the new American consumer

America’s changing – fast. This ongoing study across all 50 states is the freshest around, helping you keep tabs on the hottest trends right now, and keeping you clued into issues that matter like cultural identity, race and ethnicity. Representing 240 million people, this timely survey was created to reflect the diverse America of today.

Kids

Learn about the consumers of tomorrow

How young people interact with the world is changing. But to really understand how, it takes asking the right questions. Surveying 8-15 year-olds across 18 markets, this is the data set that tells you what today's youth really wants from brands, and how they see the world. Dive into the hopes, fears, dreams and opinions of the youngest generation, and find out what they want.

Custom

Run fast custom market research, effortlessly

Identified your target audience, but still have unanswered questions? Ask them anything you like with our bespoke recontact surveys, customized to your business needs. Integrating seamlessly with our Core survey, everything you need to understand your audience is at your fingertips, in one intuitive platform.

Our dedicated Strategic Insights team can also offer advanced analysis, reports, and expert recommendations to help you smash your business objectives.

Want an even bigger sample? Go beyond our core respondents to recontact consumers across 100+ countries.