Find out who manages the budget and how they research new solutions
From discovery to purchase, track the steps they take and what influences their decisions
Analyze their behaviors, attitudes and perceptions in the workplace
From Google to Salesforce, find out what software defines the modern workplace
Understanding what drives B2B sales in the new normal takes far more than market data and desk research. It means digging into what makes them tick. That's why our data goes deeper - linking with the world's largest study on the online consumer for the 360-degree view you can't find elsewhere.
In the wake of the coronavirus pandemic, budgets are under more scrutiny. Strategic spending means knowing exactly how to entice your consumers, and what channels to invest in. Our data tells you this and more, showing you how consumers interact with over 90 B2B brands.
In today’s world, you need more than one source of data to get your targeting on point. But with different methodologies, the numbers don't always add up. Relying on one source of research that’s consistent, reliable and accurate, there’s no more room for error.
See how B2B consumers interact with their software, and how their needs differ
From Salesforce to Zendesk and Outreach – how do businesses choose the right software to drive sales?
Marketo, Mailchimp, AdRoll… What do marketing teams need most to improve their capabilities?
From Bitly to Google Analytics and Mixpanel – what are businesses missing when it comes to measuring success?
With the likes of LinkedIn, JobVite, Glassdoor – how are HR teams retaining and hiring their talent?
Canva, Sketch, InVision… What's most important to design teams when it comes to choosing the right tools?
Slack, Zoom, Gmail… What do teams value most when it comes to staying on the same page?
Discover why some of the world's most influential agencies and brands rely on GWI.