Work is becoming more global, more flexible, and more digital. With unique insights into the shifting attitudes, perceptions, and behaviors of professionals in 18 markets, GWI Work helps you hustle - without the hassle.
Explore the changing world of B2B through workers’ eyes.
Find out who manages the budget and how they research new tech solutions.
From discovery to purchase, track the steps they take and what influences their decisions.
Analyze their behaviors, attitudes, and perceptions in the workplace.
From Google to Salesforce, see what software defines the modern workplace.
From tech adoption to marketing tools, analyze what’s shaping the working world and use fresh insights to build better B2B products your audience can’t get enough of. It’s no work and all play.
When you know what kind of content your audience actually finds useful, you can craft more engaging marketing campaigns that help your brand land with the right crowd. Who doesn’t love low-hanging fruit?
Maximize ROI by targeting audiences on their preferred platforms. With insight into the tools and services real workers use - and their key purchase influencers - you can easily spot growth opportunities and drive revenue.
Find out what matters most to your employees, then embed these learnings to build a standout business with a thriving, inclusive work culture employees crave. The perfect way to boost employee advocacy and retention.
Discover why some of the world's most influential agencies and brands rely on GWI.