Create standout pitches, find new customers, and close more business with audience data built for sales teams. Every number comes from real, verified people and carries its source, so you can answer a client’s challenge in the room.
Pitch with numbers clients can check
One number you can’t trace can put a whole pitch in doubt. GWI shows where every figure came from, in a form anyone on the team can use.
Each figure shows its source, so when a client or procurement team asks, you can answer straight away.
Show prospects you understand their market, their audience, and their needs, with figures that back up each claim.
Surface something a client hasn’t seen about their own buyers, and give them a reason to expand the relationship.
Spot which audiences are most likely to buy from you, gauge how many there are, and approach them armed with data rather than gut feel.
Aim your targeting and your pitch at what people actually think and buy, not at what the category takes for granted.
A source that closes the question
Naming GWI gives a client something real to check. Every answer comes from a real, verified person, asked the same questions in the same way in 50+ markets since 2009, so you can say who was asked, where, and when. And because the data spans attitudes, behaviors, media, and purchases, one source covers the questions that come up across every sector you sell into.
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
Get a quick answer before the next call
Ask Agent Spark, GWI’s AI agent, a question in plain language and get a reply drawn from 2 million+ interviews a year of syndicated data, with the audience behind each figure. Everyday questions get answered, and your insights team keeps its time for deeper research.
Tools for every stage of the deal
Size up a prospect’s customers
For example, compare a brand’s shoppers in Japan with the wider market, and open the conversation with a sharper view of who they’re selling to.
Turn findings into slides in a few clicks
Canvas builds an on-brand deck from the audience data you want to focus on, so you spend your time rehearsing the story rather than formatting it.
Share a view-only dashboard
Send prospects a live view of the audience findings, with no GWI login needed, and keep the conversation going after the meeting.