Case study
Our leading platform lets you cut straight to the impactful insights. Casual users or experienced analysts can quickly build detailed profiles using our simple drag-and-drop tools.
Sometimes you need more than raw data. Easily visualize and export your findings in beautiful charts. Add or remove audiences, waves, locations, and tailor to your heart's content. Present data that strikes a chord with even the non-data-savvy.
Create and analyze your own audience segments in 48 countries and drill down into specific, local markets. Easily compare countries side-by-side to build a global strategy or test whether a concept that works in one region would success in another.
Access a vast data set, updated every quarter. Use the latest insights into your audience to jump on the right trends at the right time. When behaviors and interests change, you can refine your targeting for better ROI.
Our newest data set asks questions no one else is asking. Tracking the most relevant and fast-emerging trends along with the most current issues, find out what really matters to the modern American.
Get customized insights to make smarter business decisions. Probe further into hard-to-reach audiences and ask any questions you want with surveys that are tailored to your business, products and services.
Take a closer look at the modern professional. Sync our latest data set with your own for unique insight into working professionals across 17 global markets.
Tap into the world's largest survey on the digital consumer
Our capabilities take you far beyond demographics. Using specific lifestyle traits including hobbies and interests, segment and define your audiences in unparalleled detail.
Know your consumer's decision making processes at each stage of the purchase journey. Shape your message to engage with your audience in the moments that matter.
Create a strategy that drives the success of your media campaigns. Identifying your key audiences, no matter how complex, and understand how to reach them in the best way.
Discover why some of the world’s most influential agencies and brands rely on GWI.
We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.
