We provide a level of detail you can’t find elsewhere. Easily turn your data into rich audience profiles with insights that enable you to go deeper.
Tap into the world’s biggest survey on the digital consumer
Compare global markets or deep-dive into specific regions to get insight into any local audience
Tap into the world's largest ongoing study on the online consumer for quality research and coverage
Explore perceptions, engagement, ownership and more around some of the world’s biggest brands
Profile your audience in extreme detail, analyzing robust data on interests, behaviors and more
Sometimes you need more than raw data. Easily visualize and export your findings in beautiful charts. Add or remove audiences, waves, locations, and tailor to your heart's content. Present data that strikes a chord with even the non-data-savvy.
Access a vast data set, updated every quarter. Use the latest insights into your audience to jump on the right trends at the right time. When behaviors and interests change, you can refine your targeting for better ROI.
Tap into the world's largest survey on the digital consumer
Our capabilities take you far beyond demographics. Using over 40,000 specific lifestyle traits, segment and define your audiences in unparalleled detail.
Know your consumer's decision making processes at each stage of the purchase journey. Shape your message to engage with your audience in the moments that matter.
Create a strategy that drives the success of your media campaigns. Identifying your key audiences, no matter how complex, and understand how to reach them in the best way.
Discover why some of the world’s most influential agencies and brands rely on GWI.