Data module

Understand real consumers with data
from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

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Understand global retail consumers

Step into the minds of shoppers with GWI’s retail insights - from what gets them spending, to what brings them back for more. If you want to transform browsers into buyers, our data can make all the difference.

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0B+People represented

0K+Profiling points

Success story

Because we have such a breadth of a consumer base, GWI gives us a really holistic view of what's happening in the industry.

Avery Dennison

See how this global company’s apparel division used strategic audience insights to bring fashion brands and retailers closer to consumers.

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Don't take our word for it

There's no humble way to say this, but we've got a handful of big fans.

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Help yourself to our free retail trends resources

Packed with all the latest insights marketers need to know. You’re welcome.

Ready to get answers to your burning audience questions?

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