Data module

Understand real consumers with data
from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

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Understand global retail consumers

Step into the minds of shoppers with GWI’s retail insights - from what gets them spending, to what brings them back for more. If you want to transform browsers into buyers, our data can make all the difference.

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0B+People represented

0K+Profiling points

Success story

Because we have such a breadth of a consumer base, GWI gives us a really holistic view of what's happening in the industry.

Avery Dennison

See how this global company’s apparel division used strategic audience insights to bring fashion brands and retailers closer to consumers.

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Hear from some of our fans

Our platform is respected by the industry and trusted by peers.
We’re obsessed with making your user experience exceptional and we’ve got the customer reviews to back us up.

"Very detailed and easy to use and interpret. Support is also really strong, as was the training I received when onboarding to the platform."

Verified User in Marketing and Advertising

"The breadth and depth of coverage ensures that I can deliver holistic thinking to clients, regardless if the ask spans markets, channels and/or audiences."

Anthony K., Head of Data

"An easy to use interface, the ability to select and combine different survey data, fantastic reports, updates and events and superb customer service."

Jo B., Senior Strategist

“Global coverage of the data with the ability to cross-compare with ease. Platform is really easy to use compared to other audience data players in the market.”

Verified User in Marketing and Advertising

Help yourself to our free retail trends resources

Packed with all the latest insights marketers need to know. You’re welcome.

Ready to get answers to your burning audience questions?

Book your demo