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Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - notnational populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

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Get a global and local view of over 2 billion consumers

From Gen A’s social media habits to millennials’ favorite entertainment genres, our intuitive platform lets you seamlessly access actionable insights, in the moment you need them.

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Success story

Because we have such a breadth of a consumer base, GWI gives us a really holistic view of what's happening in the industry.

Avery Dennison

This global leader in materials science and manufacturing used strategic audience insights to reach 2.9 million people.

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