content marketing
Fuel your content strategy with our consumer insights
Need ultra-reliable insights to build content marketing strategies that connect, engage, and drive results? GWI Spark - our AI market research assistant - is the answer.
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Create content
that hits the mark
GWI Spark delivers the insights you need to see what your audience is talking about, sharing, and loving right now.
Pick the perfect format
Get a pin-sharp picture of your audiences’ favorite media formats - from podcasts to blogs and beyond - so you can tailor your strategy to match.
Go global or
zoom in local
Use real insights from real humans in 50+ world markets to create content that’s right for your consumers, wherever they are.
Stay bang up to date
Quarterly updates to GWI data help keep your content strategy in sync with your audience’s preferences and habits.
Step into the future of consumer research
“GWI helps us prove that we have a more diverse, wide-ranging audience than you may think.”
Here’s how online publisher BuzzFeed used GWI insights to analyze their audience, validate their wide-ranging appeal, and create new opportunities.
Want to dive deeper?
We’ve got you covered.
Our Enterprise plan unleashes the full power of GWI with unlimited GWI Spark questions and a host of powerful, intuitive research tools like crosstabs, charts, audience builders and dashboards.
Just speak to one of our friendly reps to find out more.
Why you need GWI Spark on your side
Content marketing shouldn’t feel like a gamble. With GWI Spark, you’ll get the data-driven global insights you need to create content that connects, converts, and pays off.
Use data you can depend on
We collect all our data directly from millions of individuals and check it rigorously. In contrast, many other AIs are trained by just trawling the web.
Create content as unique as your audience
Use GWI Spark to stay relevant and relatable, with data-led content your audiences won’t be able to get enough of.
Don’t claim, demonstrate!
Build your content strategy on insights that show real value from the get-go, proving how your approach will deliver.
Maximize your marketing ROI
GWI Spark means you can focus on content that drives clicks and conversations, getting people talking for all the right reasons.
Content marketing resources
Our data fuels everything from reports and case studies, to blogs and webinars. Need a guide on the latest trends, or a quick industry deep dive? We've got just the thing.
Don’t take our word for it
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.
Learn more about our data and services
Step into the future of consumer research
