content marketing

Fuel your content strategy with our consumer insights

Need ultra-reliable insights to build content marketing strategies that connect, engage, and drive results? GWI Spark - our AI market research assistant - is the answer.

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YOU’RE IN GOOD COMPANY
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“GWI helps us prove that we have a more diverse, wide-ranging audience than you 
may think.”

Here’s how online publisher BuzzFeed used GWI insights to analyze their audience, validate their wide-ranging appeal, and create new opportunities. 

Create content
that hits the mark

GWI Spark delivers the insights you need to see what your audience is talking about, sharing, and loving right now.

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Pick the perfect format

Get a pin-sharp picture of your audiences’ favorite media formats - from podcasts to blogs and beyond - so you can tailor your strategy to match.

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Go global or
zoom in local

Use real insights from real humans in 50+ world markets to create content that’s right for your consumers, wherever they are.

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Stay bang up to date

Quarterly updates to GWI data help keep your content strategy in sync with your audience’s preferences and habits.

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Step into the future of consumer research

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Want to dive deeper?
We’ve got you covered.

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Our Enterprise plan unleashes the full power of GWI with unlimited GWI Spark questions and a host of powerful, intuitive research tools like crosstabs, charts, audience builders and dashboards.

Just speak to one of our friendly reps to find out more.

Content marketing resources

Our data fuels everything from reports and case studies, to blogs and webinars. Need a guide on the latest trends, or a quick industry deep dive? We've got just the thing.

Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

Step into the future of consumer research

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