Market Segmentation

Market segmentation and analysis

Sort your audience into segments with similar attributes for a crystal clear picture of their wants, needs, and behaviors. Get the data you need to tailor your strategies, target specific groups, and spot new opportunities from a mile away - all with a little help from GWI.

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Target smarter, reach further with GWI

Market segmentation gives you a granular view of your audience to help you focus on the most profitable segments and maximize ROI. That’s important because with squeezed budgets and tight turnaround times, it pays to know exactly which channels, messages, and tactics resonate with your audience. GWI helps you take a holistic approach to making your business truly customer-centric.

Our approach to market segmentation

Choose one of our segmentation services, or combine all four for a uniquely powerful end-to-end solution.

Creation

Our experts will create segmentation solutions that unlock more meaningful audience connections and dramatically improve your business outcomes

Integration

We give you unparalleled depth of insight into your segmentation solution by integrating your segments into GWI Core, via a recontact study

Extrapolation

We can expand segments to 50+ GWI Core markets by clustering markets with shared traits and leveraging our integrated data for robust modeling

Activation

We model your priority segments and push them to your buying platform via our partnerships.

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Why segment your market with GWI?

Our market segmentations solutions are trusted by some of the world's leading brands because we take the time to really understand your business goals and create segments solutions that resonate with your business. This helps you to target more effectively and develop messages that truly connect, moving your business forward.

Leveraging our segmentation experts and extensive Core data set means we can create shorter, more focused questionnaires that enhance the whole respondent experience, improve data quality, and ultimately reduce your costs

Our experienced team will support you in embedding your new segmentation solution into your business via carefully crafted deliverables, ranging from video reports, and infographics to webinars, and interactive workshops.

Larger sample sizes. Our integration approach enables GWI clients to work with larger sample sizes, providing greater analytical flexibility and ensuring samples are always large enough to activate.

Effortless activation. With our vast Core sample sizes and strong partnership with Dynata, we can easily activate your custom segmentation solution for precise targeting and engagement.

“We've always been a data-driven agency, but GWI elevates our business offering.”

Full-service luxury creative and performance agency VERB Brands used market segmentation with GWI to boost high-quality leads by 36%.

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Got questions? We’ve got answers.

What is market segmentation?

Market segmentation involves splitting consumers into groups based on shared characteristics like location, age, or gender. It’s the starting point for any brand looking to better understand its audience and drive more targeted campaigns.

Why should I segment my audience?

Market segmentation gives you the power to zero in on specific groups of consumers more effectively. You’ll be able to identify priority market segments, improve your product development, create effective campaign launches, and make data-led decisions.

What are the advantages of market segmentation?

Market segmentation can be used to better understand your customers, attract new audiences, and branch out into new markets.

What kind of attributes can you segment by?

You can segment audiences by demographics, geography, behavior, needs, perceptions, psychographics, interests, and attitudes.

What’s the benefit of using my segmented audience for activation?

You’re able to activate with precision, carefully selecting your priority segment and delivering a relevant, targeted message to that audience.

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Market segmentation and analysis