Where’s travel heading, and what do travelers really want? Now the world’s moving again, this global data set looks at travel and travelers to explore what makes or breaks their experience.
This unique study gives you the window seat on consumers.
Plunge into new data across hospitality, destinations, tourism, transport, and more.
Get insights into every stage of the travel purchase journey, from research to reviews.
Uncover consumer attitudes, motivations, and preferences to see what matters most.
Sync seamlessly with our Core data set for a tour of travelers’ lives, home and away.
Let’s dig into the details.
Market competition is hot, so it’s never been more important to pay attention to what travelers think, feel, and do. With reliable global travel data, you can track the latest trends and validate your ideas - perfect for building targeted campaigns and bespoke travel packages that drive sales.
From business trips to vacations, discover which journeys are worth consumers’ hard-earned cash. With travel preferences on tap, you know exactly where the ROI lies. That sort of quality insight opens the door to big opportunities.
We ask questions others don’t for a robust, reliable view of domestic and international travel. Segment audiences in seconds, or visualize data in shareable charts and dashboards - all using one intuitive platform. It couldn’t be easier to shape five-star strategies your whole organization can get behind.
Understanding consumer travel sentiment and behavior gives you the tools to align your strategy and stay two steps ahead of competitors. With fresh insights into the ever-evolving travel sector, you can make faster decisions and minimize risk. That makes gaining and retaining market share a breeze.
Discover why some of the world’s most influential agencies and brands rely on GWI.