Respondent level data

Respondent
level data

Tap into our unaggregated survey data to supercharge your marketing strategies. With detailed data on the individuals that make up your audience, GWI’s RLD (respondent level data) gives you the granular insights you need to run high-level analyses and enrich your databases.

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Data unleashed, strategy elevated

Ready to dig into the detail you need to personalize your strategy? Our RLD delivers unaggregated data you can integrate with internal and third-party sources for the real nitty-gritty on audiences, regions, and categories. Targeting the right people, in the right places, at the right time has never been easier.

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Our data, your way

Our RLD solution puts you in the driver’s seat. Get access to any of our data sets, or pick from pre-defined bundles of our expansive database. Plus, you can manage large data sets and scale up with ease using Snowflake's powerful platform to keep data operations smooth. Here’s how it works:

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Talk with a representative

First, you’ll chat with one of our representatives to discuss how our RLD solution can help.

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Customized proposal

Next, we’ll build a proposal based on your goals to make sure you get the data you need.

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RLD delivery

Then, we’ll deliver your RLD after the latest survey data is released into the GWI platform.

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Unlock the full potential of your data analysis with GWI

Our RLD delivers the ultimate level of granularity. You get every answer from every panelist we interview to help you uncover the strategy-defining patterns, trends, and insights that drive more targeted campaigns.

Make it your own. Get the data that matters most to you, from market insights to profiling points, and use it to build your own bespoke solutions.

Go super specific with segmentation. Deep dive into respondent level data to carry out detailed segmentation from age and interests, to preferences and behaviors.

Nail personalized content. Tailor marketing strategies to create personalized campaigns that fit your audience’s unique wants and needs to a tee.

Combine and conquer. Integrate respondent level data with your internal and third-party data sets for more precision compared to just one data source.

Got questions? We’ve got answers.

Is GWI RLD available in any marketplaces?

Yes. GWI is available on Snowflake Marketplace, a cloud-based data warehousing company that provides a platform for managing and analysing large volumes of data.

What types of data are available through RLD?

All GWI data is available through RLD, from our flagship Core data set to all of our data set add-ons, including any bespoke projects.

What’s the difference between the API and RLD?

The GWI API delivers aggregated respondent data similar to what’s in the GWI platform, but without visuals. Respondent level data delivers data collected from individual survey respondents. 

Do you offer deterministic matching?

Our respondent level data is anonymized, but we also offer person-level deterministic matching.

Start using GWI’s respondent level data today

Like what you see? Have a chat with our experts.

  • Zoom in on individual behaviors for
    pin-sharp insights
  • Create a richer picture of your audience
  • Tailor marketing strategies that fit to
  • Blend respondent data with internal and third-party data