GWI API

Put GWI insights to work with our API

Want to embed powerful consumer intelligence directly into your systems, dashboards, and AI tools? Our API has you covered. Whether you’re building automated workflows, personalizing campaigns, or powering AI agents, our fast, flexible API opens up a world of game-changing insights.

Let's chat Check out our API docs

Rocket fuel for your AI tools and agents

Model Context Protocol, a key component of our API, gives your AI agents and LLM-based tools instant access to ultra-reliable GWI data. No manual searching, context-switching, or dashboard digging - just rock-solid insights, served up exactly where and when you need it.

Easy access to the insights that matter

Pull audiences, questions, charts, and trend data directly into your workflow. From building dashboards to strategizing campaigns, our API enables you to zoom in for a local view and zoom out for a global perspective on everything from attitudinal data to media habits.

Setting up our API is simple

We’ve worked hard so you don’t have to.

Create a GWI account

If you don’t already have an account with us, get in touch and we’ll do the rest, including sending you an API key.

Read our docs

Check out our API documentation to see what endpoints are available and how to integrate everything efficiently.

Build your integration

Use your API key and our instructions to create your integration, a process we’ve made as flexible and easy as possible.

Test and launch

Test your integration to make sure everything works, then move it to production and start getting results.

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What can the GWI API do for you?

Uncover game-changing insights using natural language questions, with no need to understand our platform or how our data is structured.

Effortlessly integrate GWI data into your existing tools, then manipulate it using familiar processes and tools.

Get either direct data or concise, contextualized insights depending on your team’s needs and technical know-how.

Why choose GWI?

Getting up and running with our API is straightforward:

Total audience analysis

Integrating GWI data with other sources can reveal hidden patterns - for example you could combine GWI consumer data with your own sales data to see how changes in your customer base impact your bottom line.

Always up to date

Our API automatically syncs with our data so you're always working with the freshest, most accurate research. Forget worrying about updates; our API means you’ve always got the latest data.

Our data, your way

The GWI API not only provides raw data but also interprets and summarizes insights, making it easy for non-experts to uncover pro-level results in record time.