Audience activation

Ready to power up your targeting? Seamlessly integrate our global consumer research (using bespoke or predetermined audiences) directly into your digital campaigns. With GWI’s audience activation, you can implement data-backed marketing plans, improve ROI, and amplify your reach.

group_3307

Reach audiences with unparalleled precision

Audience activation is a game-changer if you’re struggling to target your customers in today’s digital landscape. With GWI’s detailed insights at the core of your strategy, you’ll have the power to spot more opportunities to engage and convert consumers without wasting ad spend. It’s all about efficiency and performance.

group_3308

Take your digital campaigns to the next level with GWI

Create audiences that can be shared across your business so all teams have access to the same consistent data, then push them to your chosen ad platform. Here’s how it works: 

Person user tick-1

Audience selection

First, we’ll take your pre-built or bespoke audience and push it from GWI to Dynata/Semasio.

Science

Feasibility test

Next, we'll see if the audience is large enough to be modeled. If it isn't, you can expand the segment to increase the size of your audience.

Group users audience

Audience modeling/scaling

From there, that audience is modeled by Dynata if you’re in the US, or Semasio if you’re in another region.

Button activate press

Data marketplace integration

Lastly, the modeled audience is pushed straight to the audience activation platform of your choice, ready to use in your campaigns.

Unlock the power of advanced audience activation

Audience activation gives you the granular consumer data you need to execute focused end-to-end marketing, from segmentation and profiling to planning and activation.

Group-Jul-18-2024-02-22-48-3559-PM

Pinpoint your perfect customers

Launch hyper-targeted campaigns at prospective customers using predetermined and bespoke audiences.

Group-Sep-09-2024-01-43-14-5982-PM

Make waves across
the globe

Run digital campaigns using GWI audience definitions across 50+ markets.

Group-Sep-09-2024-01-43-40-8240-PM

Achieve more with less time and effort

Streamline audience modeling and integration, and fast track to the campaign results you need.

Don't take our word for it

G2 1 G2 2 G2 3 G2 4 G2 5 G2 6 G2 7 G2 8 G2 9 G2 10 G2 11

See what our customers really think and how we can help your business.

Got questions? We’ve got answers.

What is audience activation?

Audience activation involves using data and insights about your audience to deliver personalized messages across channels.

What is an activation strategy?

An activation strategy outlines how to use consumer data to engage and convert your target audience.

What is meant by ‘modeling’?

Modeling is the process of creating an accurate representation of your audience based on specific characteristics and behaviors.

Do I need to have a GWI subscription to access this data?

No, you can access this through our chosen data marketplaces. It's available for everyone purchase. If you’re a current GWI user, you can request bespoke audiences for an extra cost.

Is there a possibility my audience might be too niche to model?

Yes, but you can expand the segment to increase the size of your audience.

How many pre-determined audiences are accessible?

We have 12 pre-determined audiences which include:

  • Heavy daily users of streaming apps
  • Watchers and followers of the NFL
  • Business or leisure travel
  • Consumers influenced by trends

Explore more of what GWI can do for you

Discover GWI’s other game-changing offerings.

GWI’s API Respondent level data (RLD) Data partnerships
API-woman-charts

GWI’s API

Extracting insights has never been easier. Our API makes it easy for brands to access our data and functionalities within their own environment, without having to go into our platform. This means you can get the insights you need (such as audiences, questions, categories, locations, and charts) exactly when and where you need them - without jumping between applications.

Respondent-Level-Data-RLD-man-chart

Respondent level data (RLD)

Our RLD allows you to integrate GWI attributes with internal and third-party data to enrich your insights and understand audiences, regions, and categories at a deeper level.

Data-partnerships-image

Data partnerships

Our data partnerships allow you to enhance your audience understanding even further by combining our global survey data with industry-leading platforms like Audiense, Helixa, and Nielsen. The outcome? Sharper marketing and greater impact.

Like what you see? Have a chat with our experts

Activate your audiences with GWI today 

  • Become an expert on your audience’s needs and behaviors
  • Spot more opportunities to engage
    and convert consumers
  • Score better ROI on your
    marketing efforts
  • Make more informed, data-led decisions

 

call_1