Audience Activation

Audience activation

Ready to power up your targeting? Seamlessly integrate our global consumer research (using bespoke or predetermined audiences) directly into your digital campaigns. With GWI’s audience activation, you can implement data-backed marketing plans, improve ROI, and amplify your reach.

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Reach audiences with unparalleled precision

Audience activation is a game-changer if you’re struggling to target your customers in today’s digital landscape. With GWI’s detailed insights at the core of your strategy, you’ll have the power to spot more opportunities to engage and convert consumers without wasting ad spend. It’s all about efficiency and performance.

Take your digital campaigns
to the next level with GWI

Create audiences that can be shared across your business so all teams have access to the same consistent data, then push them to your chosen ad platform. Here’s how it works:

Audience selection

First, we’ll take your pre-built or bespoke audience and push it from GWI to Dynata/Semasio.

Feasibility test

Next, we'll see if the audience is large enough to be modeled. If it isn't, you can expand the segment to increase the size of your audience.

Audience modeling/scaling

From there, that audience is modeled by Dynata if you’re in the US, or Semasio if you’re in another region.

Data marketplace integration

Lastly, the modeled audience is pushed straight to the audience activation platform of your choice, ready to use in your campaigns.

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Unlock the power of advanced audience activation

Audience activation gives you the granular consumer data you need to execute focused end-to-end marketing, from segmentation and profiling to planning and activation.

Pinpoint your perfect customers. Launch hyper-targeted campaigns at prospective customers using predetermined and bespoke audiences.

Make waves across the globe. Run digital campaigns using GWI audience definitions across 50+ markets.

Achieve more with less time and effort. Streamline audience modeling and integration, and fast track to the campaign results you need.

Got questions? We’ve got answers.

What is audience activation?

Audience activation involves using data and insights about your audience to deliver personalized messages across channels.

What is an activation strategy?

An activation strategy outlines how to use consumer data to engage and convert your target audience.

What is meant by ‘modeling’?

Modeling is the process of creating an accurate representation of your audience based on specific characteristics and behaviors.

Do I need to have a GWI subscription to access this data?

No, you can access this through our chosen data marketplaces. It's available for everyone purchase. If you’re a current GWI user, you can request bespoke audiences for an extra cost.

Is there a possibility my audience might be too niche to model?

Yes, but you can expand the segment to increase the size of your audience.

How many pre-determined audiences are accessible?

We have 12 pre-determined audiences which include:

Heavy daily users of streaming apps
Watchers and followers of the NFL
Business or leisure travel
Consumers influenced by trends

Audience activation

Reach audiences with unparalleled precision