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Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - notnational populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

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Data that gets you closer to fans across the globe

From esports to the major league, our intuitive platform lets you seamlessly access sports market research in an instant.

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0K+profiling points

0Bsports fans represented

Success stories

One of the key strengths of GWI is that it covers so many sectors and goes really deep into detail.


When sports network Eurosport wanted to understand niche audiences and drive ad sales, they turned to GWI to provide fast and actionable consumer insights to help turn things around.

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