Get timely sports industry insights to enhance audience profiling, market segmentation, and sizing. Stay on the inside track with powerful insights that give you a competitive edge.
Used by teams around the world.
GWI data helps brands, agencies and media companies understand audiences, plan campaigns, support pitches and measure performance.
Stay in the game with global sports data
Access self-serve data on how over 1.8B sports fans across 18 markets watch, play, and engage with games and teams. Stay ahead of evolving trends to keep your brand in the game and off the sidelines.
Create targeted campaigns that win big
Turn casual consumers into passionate fans with laser-focused messaging. Use insights on fan demographics, behaviors, and media habits to craft ads that stand out and boost engagement.
Find winning partnerships with ease
Quickly identify and secure brand partnerships and sponsorships that deliver a competitive edge. Dive into rich data on fan behaviors, social media preferences, and unexpected audience overlaps to stay ahead the competition.
Step into the future of consumer research
Hop on a quick call with one of our friendly platform experts to unlock the power of data-driven decisions.
Proof beats promises
Passion Digital
One of the key strengths of GWI is that it covers so many sectors and goes really deep into detail.
When sports network Eurosport wanted to understand niche audiences and drive ad sales, they turned to GWI to provide fast and actionable consumer insights to help turn things around.
300%
Increase in organic visibility
We’ve got the data you need to succeed
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
