Media planning

Perfect your media planning with GWI Spark’s deep consumer data

Say goodbye to missed targets and wasted ad spend. GWI Spark - our AI market research assistant - effortlessly delivers the data you need to build insight-packed media plans.

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“GWI gives us a competitive edge. It shows we’re all about performance, driving results, and helping our clients achieve what they want to achieve.”

Here’s how independent agency, Bright/Shift, used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41k in revenue in the first month.

Pinpoint your perfect audience

Tap into GWI's rich data – from demographics to media habits – to discover, engage, and connect with the people who matter.

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Make every dollar count

Confidently plan campaigns based on solid insights, so you can capture attention and get maximum bang for your buck.

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Go global or zoom in local

Make sure your messages hit home around the world, with on-demand access to insights from 50+ international markets.

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Spot trends before they take off

Be the first to notice changes in consumer behaviours or the emergence of new audiences so you’re always ahead of the curve.

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Step into the future of consumer research

Want to dive deeper?
We’ve got you covered.

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Our Enterprise plan unleashes the full power of GWI with unlimited GWI Spark questions and a host of powerful, intuitive research tools like crosstabs, charts, audience builders and dashboards.

Just speak to one of our friendly reps to find out more.

Dig into our media planning resources

Our data fuels everything from reports and case studies, to blogs and webinars. Need a guide on the latest trends, or a quick industry deep dive? We've got just the thing.

Hear from some of our fans

Cutting-edge tech’s in our bones, but none of it matters if we aren’t helping our customers. We’ve built a platform that’s practical and accessible to all – and we’ve got the reviews to back it up.

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Step into the future of consumer research