Use cases

Consumer insights for every use case

Whatever you're working on, GWI has the data behind it. Profile an audience, plan a campaign, sharpen a pitch, or track your brand, all grounded in real human data.

Gen Z in Brazil, parents in Spain and gamers in Japan feeding one audience profile showing age, location, values, motivations and habits.

Profile your audience

An audience branching to mobile, desktop and in-store channels, with mobile showing the highest reach.

Plan media, creative & content

GWI feeding a pitch slide with a bar chart and supporting stats such as 73%, 2.4x and +18%.

Win pitches & new business

Brand health chart comparing pre- and post-campaign awareness of home appliance brands including Samsung, LG, Hisense and Toshiba.

Track brands, trends & performance

GWI data feeding an AI agent that produces text, charts and images.

Build into agents & products

Want to dive deeper?

A question sent to a group of respondents, returning a detailed results card with charts.

Ask a question in plain language and get an answer in seconds, or explore the data yourself and build charts, audiences, and dashboards. Two ways in, same human data underneath.

Explore the platform

Don't take our word for it

Our customers put GWI data behind their growth, their reach, and their results. Here's what they say.

Passion Digital

"When it comes to our client's audiences, GWI is perfect for helping us think outside the box. You can't lose.”

300%
Increase in organic visibility
Nextdoor

“GWI provides a good starting point for us to discover how our audience differs from the general population and those of peer platforms.”

197%
Increase in web views
One Championship

“GWI’s wealth of on-demand data really helps us drive commercial conversations.”

46%
Increase in US viewers in just 6 months.
4.4

See what GWI can do for you