Retail media networks (RMNs) are booming. And while giants like Amazon and Walmart dominate the space, many other retailers are starting to get in on the action. With worldwide retail media ad spend expected to hit over $150 billion in 2024, it’s no surprise more brands want a piece of the pie.
First-party data is great, but when it comes from a third-party source like GWI, it adds a layer of credibility to our narrative.
Any brand with a decent amount of first-party data knows it can monetize its audience, but the competition is fierce. Relying on first-party data for ad stories and segmentation isn't enough. To secure both endemic and non-endemic deals, you need more than just transactional data and PII.
Enriching your audiences with credible, third-party consumer data can help you overlay critical details like age, psychographics, demographics, lifestyle habits, and brand preferences. More data on your audience leads to better pitching, and better pitching leads to bigger wins.
Our data represents the views of 3 billion people around the world. Thanks to our high-quality survey data, we consistently help brands create winning pitches, tell clear and compelling stories, and develop a deep understanding of their audience.
Bring in those ad dollars and prove your pitch faster with one reliable source of truth.
Overlay insights on the demographics, attitudes, behaviors, and lifestyle preferences of your customers to elevate your data.
Speak authentically to each of your customer groups with segmentation built using high-quality consumer research.
GWI helps our sales teams tell stories built on truth – breaking down traditional stereotypes.
As soon as they get access to our platform, your ad sales teams can hit the ground running, spotting new business opportunities, figuring out which brands to target, and creating ad sales stories that really pack a punch. There’s a good chance your clients’ agencies are already using our data for their media planning, so think of us as the referee - your shared, trusted source of third-party data.
Our consumer research platform gives you:
250K+ profiling points
A profiling point is an attribute you can build an audience with like attitudes, lifestyle habits, plus major and minor purchases. You'll be spoilt for choice.
50+ global
markets
Our consumer research is truly global, spanning 50+ markets - and it’s all available in one single easy-to-use platform.
15K+ brands tracked
See how your brand stacks up against competitors and focus your ad sales team on the right partners for more efficient prospecting.
960K+ interviewed annually
Every year, we interview almost one million consumers, which means you can base your pitches and stories on real data, from real people.
Neighborhood network, Nextdoor, uses GWI’s consumer research to power its ad sales. From raising awareness about its ad solutions to keeping brands and agencies in the loop about changes in user behavior, Nextdoor ensures its advertisers’ dollars go further.
Fancy a sneak peek at the future of consumer research? Dive into our platform with a personalized demo.
