Want to jump into the mind of the modern sports enthusiast? Representing over 1.8 billion fans, our global sports data set keeps pace with how consumers watch, play, and engage with sports in a changing world. No warm up needed.
This unique study brings your crowd into focus.
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Compare all kinds of sports fans across major commercial regions like EMEA, APAC and the Americas.
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Create unique audiences from our pool of global sports fans.
Track all major leagues and their followers.
Know the fans behind the world's most popular clubs and sports brands.
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There’s more to fans than sports alone. Get the full picture of their worlds to understand what matters most, with relevant, reliable insights that pack a punch and pump instant value into everything you do. It’s all in one platform, so you won’t break a sweat.
Discover why some of the world’s most influential agencies and brands rely on GWI.