How we watch, play and think about sports is changing. The new ways fans are engaging with sports and the world around them makes it harder for organizations to keep pace. Representing over one billion fans, this ongoing study was born to fast-track you into the mind of the modern sports enthusiast.
This first-of-its kind study brings your crowd into focus.
Pinpoint exactly what you want to know about – from fandom to sports participation.
Compare and contrast all kinds of sports fans across major commercial regions.
Analyze new data every six months and act faster with tens of thousands of audience attributes.
Look way beyond demographics and behaviors and get inside their values, fears, expectations and aspirations.
Getting the answers you need means asking the right questions. And with thousands of demographic, behavioural and psychographic data points, we’ve got you covered. Get the full picture by looking beyond the sports, leagues and teams they enjoy, and into their wider passions, values and lifestyles. There’s more to fans than sports alone.
Your audience is your biggest asset, and the journey starts and finishes with them. Whether you’re selling to sports fans, sourcing sponsorship, building brand awareness or hunting for the next partnership - it all comes down to the value you bring. Only when you’ve got them sussed, will you be able to spot, size-up, and capitalize on the opportunities out there.
Let’s crunch the numbers.
Create unique audiences from our pool of global sports fans.
Track all major leagues and their followers.
Know the fans behind the world's most popular teams.
Our weighted sample lets you accurately size up your markets.
Discover why some of the world’s most influential agencies and brands rely on GWI.