Get the fans on side

This unique study brings your crowd into focus.

Score fast answers

Score fast answers

Get fresh global sports insights into fandom, esports, gambling, sports participation and much more.

Size up your markets

Size up your markets

Compare all kinds of sports fans across major commercial regions like EMEA, APAC and the Americas.

Be proactive, not reactive

Be proactive, not reactive

Analyze fresh global sports data and act faster with thousands of audience profiling points right at your fingertips.

Get your head in the game

Get your head in the game

Spot the right opportunities and score sporting partnership deals with on-demand audience insights.

What’s the line-up?

0 markets

Create unique audiences from our pool of global sports fans.

0+ competitions

Track all major leagues and their followers.

0k+ brands & teams

Know the fans behind the world's most popular clubs and sports brands.


CTD 2024 Logo

Engage sports fans on social in 2024

Discover the game-changing consumer trends shaking up the sports world in our flagship Connecting the dots report

Get the highlights

Kick ideas up a gear

Appealing to your target audience’s interests is key. Validate your assumptions with reliable consumer insights into how they really think, feel, and behave - then follow the trends to build targeted campaigns that steer you into pole position.

the winner

Catch golden opportunities

With deeper sports fan insights on tap, quickly uncover cross-market opportunities you never knew existed to get the best ROI - whether you’re selling to sports fans, sourcing sponsorships, building brand awareness, or hunting for your next partnership.


Fast-track your growth

Aligning your teams just got easier. With the tools you need to understand global sports audiences and box-fresh insights on demand, you can spot growth opportunities a mile off and make faster decisions to sprint to success.

Group 2502

Work your data harder

There’s more to fans than sports alone. Get the full picture of their worlds to understand what matters most, with relevant, reliable insights that pack a punch and pump instant value into everything you do. It’s all in one platform, so you won’t break a sweat.

world map

Take your data beyond borders

Globally harmonized data lets you easily compare consumers from around the world. Explore our full coverage here.

Our data coverage
Platform Shot 1

One platform, endless possibilities

Need answers now? We’ve got global travel data on demand. Explore our seamless, easy-to-use platform to discover how simple it can be to keep up with consumer trends

Explore our platform
SI image_Sports -1

Need a hand with your analysis?

Allow us. Our team of expert analysts can help you extract the data you need from GWI Sports, and turn it into game changing insights, making your next strategic move a no brainer. Whether it’s a whitepaper, report, presentation, or infographic you’re after, we’ve got your back.

Get in touch

Book your demo

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it