Helixa is a leading audience intelligence platform that helps brands identify untapped growth opportunities. This fusion brings together GWI’s rich consumer data with Helixa’s signature social media data to help you understand digital-first audiences like never before. This winning combination allows you to identify the most influential voices in your industry and tailor your campaigns to your audience's real-life interests, all while evolving your offering at the speed of the market.
Data Partnerships
Flexible data access for smarter decisions
Our data partnerships unlock a whole new level of audience understanding. By combining the power of our global survey data with industry-leading platforms like Audiense, Helixa, and Nielsen, we deliver a panoramic view of your target audience. The result? A crystal-clear vision that makes your marketing smarter and your impact bigger.
Why GWI?
We give you the power to understand your audience like never before.
With access to data representing 3 billion people across 50+markets, our platform is your go-to source for on-demand insights that deepen your connection with your target audience. Our data partnerships amplify and expand these insights, helping you uncover hidden patterns, predict trends, and craft strategies that truly resonate.
If you need ultra-reliable audience insights fast, we've got you covered.
How it works
Curious about how our data partnerships can help you achieve your goals? Explore how we combine GWI's data with industry-leading insights to give you a clearer picture of your audience.
Want to find the right influencers in rapidly evolving industries? You need our Helixa fusion.
Our Audiense integration is your secret weapon for understanding your target market.
Audiense is an audience segmentation solution that helps brands connect with audiences using detailed social data. By combining Audiense's data segments with GWI's robust insights, you get a true 360-degree view of your audience. Just use the API to push your Audiense data into GWI and we’ll handle the rest, matching up key attributes for a deeper analysis. It’s a simple, time-saving process that delivers richer, more meaningful insights.
Craving a complete view of your audience's media habits? Our Nielsen fusion is what you need.
If you’re keen to measure behavior across channels and platforms, on and offline, to get a single integrated view of what your audiences love, then look no further. Nielsen, a leader in audience measurement, pairs its extensive television data with our consumer insights to give you a complete picture of your market. By merging GWI USA data with Nielsen’s People Meter data sets, you can easily compare scenarios, optimize your media plans, and make more informed cross-media decisions.
Our fusions are just the start
Discover GWI’s other game-changing offerings.
