PlaTform
Meet our flexible consumer research platform
Want instant access to ultra-reliable consumer insights? You’ve come to the right place. GWI's consumer research platform has the rock-solid data you need to make winning business decisions with complete confidence - fast.
AUDIENCES
Pinpoint your
perfect audience
Wondering what vegan, tennis-loving teens want from brands? Or how eco-conscious millennials make their buying decisions? Build your ideal target audience with 250K+ profiling points — from interests and attitudes to buying habits — so you can craft campaigns that really resonate.
- Zero in on your ideal audience fast — search or browse to discover the exact attributes you need
- Get a real-time view of your sample size and see exactly how many real world respondents are included
- Validate assumptions about your audience in just one click with Instant Insights
CHARTS
Uncover fresh insights on
your audience with charts
Our charts are designed for clarity. Get immediate insights and simplify complex consumer data with intuitive visuals that everyone in your team can follow.
- Create custom charts that let you compare and contrast multiple audiences
- Apply your pre-built audience to our question charts to find insights in a flash
- Select the markets you want data on, from continents to countries
DASHBOARDS
Tell richer stories with
detailed dashboards
Get more from your data with dashboards that bring meaningful trends to the surface. Gather key insights on your audience for a bird’s-eye view of who you’re targeting, so you can turn data into compelling stories.
- Create personalized dashboards packed with precisely the right data, then save and share them across your organization
- Leverage prebuilt dashboards and customize them to fit your goals to a tee
- Add charts and text to build a crystal clear narrative of your audience
CROSSTABS
Dive even deeper
with crosstabs
Get into the nitty gritty with a multidimensional view of your audience. Whether you're cross-analyzing, segmenting, or overlaying different data sets, crosstabs empower you to dive deeper into your audience’s behaviors and preferences.
- Build tables using your own preset audiences and a combination of our data points
- View multiple queries and data points side-by-side and explore the relationship between two or more data points in the same view
- Cross-analyze, segment, or overlay audiences and data for a deeper understanding
new
Say hi to GWI Spark
GWI Spark, our AI assistant, connects busy teams to real survey data from nearly a million consumers. Get reliable insights in seconds to ignite your creativity, sharpen sales pitches, and fuel your next move.
See what else GWI can do for you
Media Planning
Bring more precision to your media planning
Use our insights on consumer behavior to target your ad spend with laser-like precision. Get maximum bang from every buck of your media budget.
Pitching
Power up your pitches with the right insights
Zoom in on what matters most to your prospect’s audience. GWI opens up a world of evidence-based insights to set you apart and seal the deal.
Content marketing
Create content your audiences will adore
Need to know what content your consumers really want? Just ask GWI. Maximizing your relevance - and impact - has never been easier.
Explore more of our platform
Don’t take our word for it
Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.
Check out our latest content
Need a guide to the latest trends? Or a deep dive into a specific industry? Look no further. All our reports, case studies, blogs, webinars and more are fueled by GWI’s ultra-reliable data.
