(String: Testing text)

Our consumer research platform shows you
what drives your buyers

Whether you’re a data whizz, strategic leader or creative genius, keeping up with the unpredictable world isn’t easy. Thankfully, our platform takes the hard work out of in-depth research, with smart tools to help you become an expert on your audience.

Get a taster of GWI Book a demo
New Gen Z lifestyle
What best describes highest level of education you have achieved?
Gen Z statistics
Add multiple questions to one chart Easily filter your data

Get deeper audience
insights – fast

Get the answers you need, when you need them most with on-demand insights at your fingertips. Our platform helps you reach new levels of understanding fast, getting you better quality answers on the stuff that matters. Create and explore unique audiences from over 250K profiling points.

Take it for a test drive

Get a quick preview of how our platform works with the top answers to key audience questions – pulling from surveys representing nearly 3 billion consumers. No signup needed.

Get a taster of GWI

Cut straight to the data you need


Search icon Derorative line
Media streaming device
Games console
GWI Gaming - Casual Gamers
Handheld gaming device
Gaming GWI Gaming - Committed Gamers
Any device
What your search results might look like
Book a discovery call

Make decisions
you’d bet your career on

Whether it’s testing a new campaign format, searching for new partnership opportunities, or developing a new product offering, we all know how important it is to make data-driven decisions. Our platform helps you keep your audience analysis on point at all times, and make decisions you can stand behind every time.

Avoid mistakes and stay on track

GWI filters
Social media touchpoints
This survey is not compatible with your selected data set
Filter to your heart's content Stay in the zone with nifty pointers
Get a taster of GWI

Grab pre-built dashboards,
or start your own

Stay ahead of the curve with minimal effort with pre-built dashboards on trending topics, or build your own, giving you complete control over your data. Run your analysis, visualize your findings, and share across your organization. Job done.

Data graph example
Data graph example
Data graph example
Data graph example
Data graph example
Data graph example
Data graph example
Data graph example
Book a discovery call

Never miss a trick

Keep your finger on the pulse with expert reports from our team of analysts on all the hot topics you need to know about. Spot fast-moving trends and new opportunities you can pounce on. Jump in, grab the insights you need, and go.

making virtual a reality
making virtual a reality
Book a discovery call

Tell one story across your business

Got teams in different locations all using different data? Our subscription-based platform arms your employees with one, consistent in-depth view of their audiences, so every story stays the same.

Share it where you want

It's a simple as that! Demographic dashboard
Sharing options

Ready to take your research to the next level?

Book a discovery call Get a taster of GWI

You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Success story

Investing in GWI has been one of the best decisions we could have made.


Independent agency, Bright/Shift, used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41k in revenue in the first month.

See more success stories