America’s changing – fast. How consumers think, behave, see themselves and the world around them is changing too. GWI USA is the data set that helps brands keep pace. Representing 240 million people, this ongoing study was built to make you reactive.
Our study provides the answers you need right now
Get insight into what’s big at the moment – from podcasting and flexitarianism to the gig economy
Dig into a sample three times the size of most, surveying every single facet of their lives
Analyze new data every single quarter and act faster using over 30,000 audience attributes
Know what your audience values with insight into cultural identity, fears, aspirations and more
American society, like many others, is facing a new reality. As a researcher, you need to know what this means for your brand. With faster turnarounds, bigger samples and answers on the questions rarely asked, this survey was created to reflect the new America. The diverse, ever-changing America of now.
Oscar Wilde said “the answers are all out there, we just need to ask the right questions.” With over 600 psychographic data points – unearthed through questions not typically asked – you can better understand the consumer mindset. Explore their interests and attitudes, hopes and aspirations, fears and worries, the qualities they value most from brands, and the factors that really influence them to buy.
Brands need to understand what people care about. This new study tracks (in detail) the most current and fast-moving issues that really matter to Americans. Featuring a whole host of questions around the role race and ethnicity plays in the lives of consumers, explore what it really means to be Hispanic, African American, Asian American and more in today's society.
The numbers that make a difference to you
Compare U.S. markets or deep-dive into your local audiences
Access an annual sample size three times larger than most
Profile your unique audiences aged 16+ for deep, actionable insights
Explore perceptions and engagement among America’s leading brands
Discover why some of the world’s most influential agencies and brands rely on GWI.