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Learn how 2.7 billion people think, act and feel

​​Think you’ve heard it all? Think again. Ask your audience anything and get up-to-the-minute answers so you’re always on top of what’s happening all over the world.

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Stay ahead of the pack

Make better decisions with better data. Fine-tune your understanding of the biggest trends in a whole new way with the latest reports, infographics and trusted insights from the experts.

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Dig deeper with rich data

No one should know your audience better than you. Drive real growth and enhance your strategy with insights that are easily understood and widely shareable.

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Know the hottest trends of 2022

You need to know what’s happening in the consumer universe. We’ve crunched the numbers and, this year, we’re presenting the biggest 2022 consumer trends in a whole new way

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What makes us different?

We’re obsessed with providing actionable insights that let the numbers tell the full story.

Fresh

Fresh

We take the hard work out of research by giving you the tools to deep dive into the latest data from 48+ markets and 150,000 profiling points. You’ll be able to connect with your audience in an instant.

Fast

Fast

We make sure you have 24/7 access to real-world insights from real people the moment you need them. We give you the keys to the consumer universe so you can get answers all day, every day.

Flexible

Flexible

Our intuitive platform lets you choose whether you want to go global or keep it local. You can count on harmonized data with strong sample sizes to give you the power to focus from every angle.

Understand any audience instantly

We’re on a mission to help you make better decisions with better data

0+ markets

We’re here to help you stay tapped into emerging trends. Get a top-level look at your global audience or zero in on local regions.

0k+ brands

We put noteworthy brands on center stage. Discover what makes them tick from perceptions and engagement to ownership and more.

0B+ consumers

It’s in our DNA to leave no stone unturned. Every year we interview more than a million people with the world’s biggest survey.

0k+ profiling points

Our platform helps you figure out your audience like an expert. Dive deep to analyze their interests, behaviors and values down to the detail.

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We know who

Get the full story behind the campaign, and find out who cares about the stuff that matters.

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You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

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