Connecting the dots

NEWConsumer trends in 2021

Connecting the dots

So 2020 happened. This year, everyone’s looking for answers on, well, everything. Every single strategy needs a shake-up to meet the new faces of B2B and B2C. Our biggest report of the year is here to help you cut through the noise, and get the facts. Find out what’s actually changing.

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What makes us different?

A lot of things actually. First, we give you more detailed insights than anyone else.



Take the hard work out of complex research. Get up and running in minutes and do your own analysis using 40,000 attributes.



The quality of our data can’t be matched. Our world-leading panel gives you the clearest possible understanding of consumer lifestyles, mindsets and habits.



Hear from our experts to keep up with worldwide and local trends and find out what it takes to make insight like ours work for your business.

Tap into world data

Tap into the world's most revealing data

Tap into world data

Get rich data you know you can trust for those big decisions. Drill into the fine details and ask your audience anything – even the ones that are hardest to reach.

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Impactful insights

Go from data to impactful consumer insights

Impactful insights

Our leading platform puts over 2 billion consumers at your fingertips. Casual user or experienced analyst – it doesn't matter. Build detailed profiles fast using our drag-and-drop tools.

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Stay ahead with the latest in market research

Stay on top of what's changing

Stay ahead with the latest in market research

Read reports and infographics from our industry experts who keep you clued into the latest in consumer trends, on a global scale and by market.

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You’re in good company

Discover why some of the world’s most influential agencies and brands rely on GWI.

  • Google
  • Twitter
  • Microsoft
  • Ogilvy
  • OMD
  • BuzzFeed
  • Publicis Groupe
  • Snapchat
  • Spotify
  • Barefoot Proximity
  • Brilliant Noise
  • Dentsu Aegis Network
  • Edelman
  • Electronic Arts
  • GroupM
  • Havas
  • IAAF Athletics
  • IPG Mediabrands
  • LinkedIn
  • Mediacom
  • Omnicom Group
  • The Guardian
  • TMW Unlimited
  • Vayner Media
  • We Are Social
  • WPP
  • Zenith Media

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

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