Connect verified consumer data from 2M+ annual interviews directly into your systems, workflows and agents.
Real human data behind every answer
We ask millions of people what they think, buy, watch and value. Here's the scale of it.
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
Connect the way that works for you
Real answers from
real people
Every answer is grounded in survey data from real people, collected through a consistent methodology across 50+ markets.
Answers in seconds, not weeks
Agent Spark turns plain-English questions into survey-backed answers about your audience in seconds.
Works where your teams work
Use GWI data through the AI tools your teams already use, or bring it into your own systems through API and MCP.
One version of the truth
Marketing, Research and Sales can work from the same source of consumer data.
Three ways to put real human data to work.
Get an answer, explore an audience, simulate a response, commission research or track a brand.
Agentic integrations
Bring GWI data into your workflows and AI agents, turning prompts into survey-backed answers that can shape briefs, plans and creative.
Agentic integrations
GWI Platform
Build audiences, compare groups and explore behaviours and attitudes across 53 markets.
Explore the platform
Research services
Custom research built around your audience, market or question, with the results available in GWI, Agent Spark or your own workflows through API and MCP.
Explore the services
Proof beats promises
Passion Digital
"When it comes to our client's audiences, GWI is perfect for helping us think outside the box. You can't lose.”
300%
Increase in organic visibility
Nextdoor
“GWI provides a good starting point for us to discover how our audience differs from the general population and those of peer platforms.”
197%
Increase in web views
One Championship
“GWI’s wealth of on-demand data really helps us drive commercial conversations.”
46%
Increase in US viewers in just 6 months.
