Discover 2024's biggest consumer trends. Our Connecting the dots report is out now.

GWI.

On‑demand consumer research to power up your
marketingstrategyproductspitches

One platform, endless consumer insights. We run the world’s largest survey on the online consumer, giving you a window into their world – through a global and local lens.

Stop guessing, start knowing

Make better decisions
Take the guesswork out of your next move with real consumer insights you can rely on

Less pitching, more winning
Understand clients’ audiences in an instant, with ‘wow’ insights that make you indispensable

Nail your message
Understand what your audience think, feel, and do so you can get it right every single time

Optimize your media buying
Know exactly where your audience hangs out online so you can plan with precision

Build lust-worthy products
Create products consumers crave with insights on preferences and features that push them to purchase

Learn more Get a preview

Consumer research with a difference

Self serve the insights you need, whenever you need them with our easy to use platform

Fast insights

Get 24/7 access to real-world insights from real people in the moment you need them.

Our data

Flexible platform

Our easy-to-use platform makes consumer research a breeze, with smart tools to help you become an expert on your audience.

Our platform

Fine-tuned trends

We’ve got sector-specific insights on the industries you care about most. Zero in to stand out.

Our industries

Get closer to your next customer

See who’s represented
Track specific brands
Get a global view
Explore key topics

2.8BN+

consumers

It’s in our DNA to leave no stone unturned. Every year we interview more than a million people with the world’s biggest survey.

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15K+

brands

We put noteworthy brands on center stage. Discover what makes them tick from perceptions and engagement to ownership and more.

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53

markets

We’re here to help you stay tapped into emerging trends. Get a top-level look at your global audience or zero in on local regions.

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250K+

profiling points

Our platform helps you figure out your audience like an expert. Dive deep to analyze their interests, behaviors and values down to the detail.

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Success story

Investing in GWI has been one of the best decisions we could have made.

Bright/Shift

Independent agency, Bright/Shift, used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41k in revenue in the first month.

Get the full story See all of our case studies