Zero in on what matters, when it matters, with GWI Zeitgeist, our up-to-the-moment data set released every month. You don’t even have to be part of the GWI family to use it. Oh and did we mention it’s free?
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Timely insights put you ahead – and keep you there.
Get fresh inspiration with every Zeitgeist release.
Leverage top trends and insights on consumer mindsets.
Zeitgeist uses a different set of questions every month. That gives us incredible flexibility to ask about what matters right now. We hold up a mirror to the world and bring you the reflection.
Zeitgeist in numbers
Our mobile-optimized questionnaire is quick to complete.
All Zeitgeist respondents have also completed our Core survey.
Zeitgeist typically covers around 6 topics every month.
We keep Zeitgeist questionnaires short and snappy.
Initially focussed on the UK and US, we’ve expanded Zeitgeist to cover France, Germany, Italy, India, Brazil, Japan, China, Australia, Singapore, and Canada.
Discover why some of the world’s most influential agencies and brands rely on GWI.