The leading audience targeting company for the global marketing industry, we show you how consumers think. We’ve been delivering game-changing insights to all the agencies, media organisations and brands you know and love since 2009.
We thrive on disrupting the industry at the highest level.
We're leading the charge with our data solutions, but we've maintained the agility, energy and spirit of a startup.
Since bursting onto the scene, we’ve introduced several innovations to the world of market research, from our easy-to-use, lightning-fast platform to our globally consistent, but locally relevant, data.
While we’re extremely proud of what we’ve achieved – and our growing list of remarkable clients, of course – this is only the beginning. We have even bigger plans for the future.
We've always valued data's ability to tell a story, so here's ours.
London (HQ), New York, Prague, Athens
We're growing fast and plan to double this number by 2023
Our global panel is always working hard to give us the answers our clients need
We've achieved a lot since 2009, and we know there's more on the horizon. Here are the key events that have got us to where we are.
GWI was founded (in CEO Tom's house).
Our first wave of research was released covering 16 countries.
We settled into our first real office, housing all 5 employees.
We released our platform and API to the world.
Our next-gen analytics tool was launched.
We scored our millionth survey response.
Our mobile survey launched.
Our New York office opened its doors.
We launched in country number 45.
We took our very first round of outside funding.
Pollpass, our new survey technology, was released.
We released our new work data set.
A global brand needs a global network. We have four offices (and counting) based in London, New York, Athens and Prague. We’re also expanding into new regions to build our network of touchpoints around the world.
25 Farringdon Street
London, EC4A 4AB
45 W 25th St New York
New York, NY 10010