The leading audience targeting company for the global marketing industry, we show you how consumers think. We’ve been delivering game-changing insights to all the agencies, media organisations and brands you know and love since 2009.
We thrive on disrupting the industry at the highest level.
We're leading the charge with our data solutions, but we've maintained the agility, energy and spirit of a startup.
Since bursting onto the scene, we’ve introduced several innovations to the world of consumer research, from our easy-to-use, lightning-fast platform to our globally consistent, but locally relevant, data.
While we’re extremely proud of what we’ve achieved – and our growing list of remarkable clients, of course – this is only the beginning. We have even bigger plans for the future.
We've always valued data's ability to tell a story, so here's ours.
We're in London, New York, Prague, Athens and Singapore
We’re growing fast and plan to double this number soon!
To help everyone become an expert on their audience
New ideas are welcome here. Be creative every chance you get and see challenges as opportunities to shine
Let’s make it happen together. Ask questions, listen and learn - it’s collaboration that fuels progress
We want you to be curious, ask more questions, and always try and understand why.
We've achieved a lot since 2009, and we know there's more on the horizon. Here are the key events that have got us to where we are.
GWI was founded (in CEO Tom's house).
Our first wave of research was released covering 16 countries.
We settled into our first real office, housing all 5 employees.
We released our platform and API to the world.
Our next-gen analytics tool was launched.
We scored our millionth survey response.
Our mobile survey launched.
Our New York office opened its doors.
We launched in country number 45.
We took our very first round of outside funding.
Pollpass, our new survey technology, was released.
We released our first B2B data set, GWI Work.
We launched our all-american data set, GWI USA.
We unveiled our new GWI Sports, GWI Gaming and GWI Kids data sets.
Our brand new platform was launched, built to bring deeper insight to the masses.
We’re expanding into APAC and opening up an office in Singapore.
We raised an incredible $180m in Series B funding from Permira’s growth fund.
Seen our ads? Our latest brand campaign was splashed across billboards from London to New York to Singapore and more. Check out the awards we've been nominated for (so far).
Outdoor Media Awards
2023 Silver Winner
Corporate & Utilities
Creative B2B Award
A global brand needs a global network. We have five offices (and counting) based in London, New York, Athens, Prague and Singapore. We’re also expanding into new regions to build our network of touchpoints around the world.
25 Farringdon Street
London, EC4A 4AB
45 W 25th St New York
New York, NY 10010
56 Ermou street
30 Raffles Place