GWI MCP

Level up your AI tools with real insights from real people

We’re making digging for insights a whole lot easier. Plug GWI insights straight into tools like ChatGPT and Claude (or your own AI assistant).

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Real people. Real data. Smarter AI.

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Power your AI with GWI insights

Use tools like Claude or ChatGPT to get real audience answers - no web scraping, just human truth.

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No engineers needed

Add a simple code to your AI tool and start getting insights instantly - no setup or tech skills required.

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Trusted, global data

Draw from 2M+ consumer surveys a year across 50+ markets for reliable insights that reflect real consumer behavior.

How it works

Think of it like this: your AI tool + GWI = better insights. How we connect the two is through our Model Context Protocol (MCP) – a handy connector that gives your AI tools direct access to GWI's massive bank of data. So plugging reliable, human insights into ChatGPT, Claude, and beyond is super easy to do.

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Powered by more than the open web

Many AI tools rely on generic models trained on unverified web data - fast, but can be inaccurate. Without access to real, representative consumer insight, they risk hallucinations and half-truths. This capability changes that - grounding the responses you get from ChatGPT and Claude in verified human data. 

Ask and get answers immediately

Ask ChatGPT or Claude questions like, “What are the top three demographic drivers for cosmetic brand usage in Asia?” or “What percentage of US households with higher incomes own gaming consoles?” - and get verified GWI insights back. Whether you’re building a campaign, validating creative strategy, or exploring new markets, this’ll give you speed and certainty.

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Built for protection at every layer

From data handling to deployment, GWI Spark MCP ensures every step meets enterprise-grade standards. Fully anonymized and GDPR-compliant, it safeguards privacy while enabling innovation. With zero personal identifiers and robust governance controls, teams can integrate human insight into AI confidently - without compliance risk or compromise.

Insight at the pace of innovation

GWI Spark MCP integrates seamlessly into your existing workflows, delivering real-time audience intelligence wherever you work. No platform switching. No manual exports. Just faster, smarter decisions powered by verified data—keeping your teams agile and ahead of the curve.

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How we help you with your day job

Whether you need help with content creation, social media, or building chatbots and agents, our data saves you time, while helping you make smarter decisions.

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Content creation

Create content you know will make a splash. Leverage your AI tools together with solid consumer insights, so your strategy is fine-tuned to the right audience.

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Social media

Get your social strategy on point. Use GWI data within your AI tools to tailor captions, formats and visuals to real consumers.

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LLMs & chatbots

Ground your LLM in real-world audience data. GWI connects your models to the real-world, privacy-compliant data that AIs need to build trust and win.

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Avatars & agents

Give your AI agents a human touch. Create avatars that reflect real consumers' language, values, and contexts with GWI data.

Get more from your AI with real human insight

 Want your AI to think smarter, not just faster? Have a chat with our experts.
  • Plug in real audience data you can trust to give your AI verified answers instead of relying on guesswork.
  • Power every prompt with precision using insights from 2M+ surveys a year across 50+ markets.
  • Innovate with confidence knowing the GWI Spark MCP meets enterprise-grade privacy and compliance standards.

 
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“We've always been a data-driven agency, but GWI elevates our business offering.”

Full-service luxury creative and performance agency VERB Brands used market segmentation with GWI to boost high-quality leads by 36%.

Get the full story See all case studies

Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

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Experience AI with human truth

Book a demo
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