GWI MCP

Level up your AI assistant with real insights from real people

We just made digging for insights a whole lot easier. You can now plug GWI insights straight into tools like ChatGPT and Claude (or your own AI assistant).

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Real people. Real data. Smarter AI.

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Power your AI with GWI insights

Use tools like Claude or ChatGPT to get real audience answers - no web scraping, just human truth.

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No engineers needed

Add a simple code to your AI assistant and start getting insights instantly - no setup or tech skills required.

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Trusted, global data

Draw from 2M+ consumer surveys across 50+ markets for reliable insights that reflect real consumer behavior.

The magic formula: your agent, the MCP, and the right data

This capability is powered by GWI Spark MCP - the connector that gives your AI assistants direct access to GWI’s API. It’s how real human insight flows seamlessly into ChatGPT, Claude, and beyond. Think of the Model Context Protocol (MCP) as a universal adapter for AI. It lets tools like Claude or ChatGPT securely “plug in” to GWI’s insights - so your AI can pull real, up-to-date stats on how people think, feel, and act.

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Powered by more than the open web

Most AI assistants rely on generic models trained on unverified web data - fast, but far from factual. Without access to real, representative consumer insight, they risk hallucinations and half-truths. This capability changes that - grounding the responses you get from ChatGPT and Claude in verified human data. 

Ask and get answers immediately

Ask ChatGPT or Claude questions like, “What are the top three demographic drivers for cosmetic brand usage in Asia?” or “What percentage of US households with higher incomes own gaming consoles?” - and get verified GWI insights back. Whether you’re building a campaign, validating creative strategy, or exploring new markets, this’ll give you speed and certainty.

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Built for protection at every layer

From data handling to deployment, GWI Spark MCP ensures every step meets enterprise-grade standards. Fully anonymized and PII compliant, it safeguards privacy while enabling innovation. With zero personal identifiers and robust governance controls, teams can integrate human insight into AI confidently - without compliance risk or compromise.

Insight at the pace of innovation

GWI Spark MCP integrates seamlessly into your existing workflows, delivering real-time audience intelligence wherever you work. No platform switching. No manual exports. Just faster, smarter decisions powered by verified data—keeping your teams agile and ahead of the curve.

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“We've always been a data-driven agency, but GWI elevates our business offering.”

Full-service luxury creative and performance agency VERB Brands used market segmentation with GWI to boost high-quality leads by 36%.

Get the full story See all case studies

Don’t take our word for it

Driving growth, extending reach, and creating impact all start with GWI consumer insights - as our customers make clear.

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Experience AI with human truth

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