Whether you set the strategy or build the campaign, get answers about your audience fast, with the context to act on them. Data from real, verified people sits behind every plan, message, and report.
Know your audience, and what moves them
Real survey data to guide your targeting, messaging, and investment, from first brief to final report.
Segment audiences by attitudes, behaviors, and media habits, then compare them across markets to see where growth is most likely.
Follow brand health and audience trends between reports, so you can see what’s changing and what’s driving it.
Find out what your customers care about and where they spend their time, then tailor your emails, ads, and social posts to match, and catch trends as they take off.
Find the hook for a press release, or commission original research that gives your thought leadership something new to say.
Turn findings into on-brand decks and one-pagers, with each figure showing where it came from, so you can present your audience and brand story with confidence.
Audience data your board, clients, and advertisers will accept
Unsourced or AI-generated numbers struggle under a tough question. Every GWI answer comes from a real, verified person, asked the same questions in the same way in 50+ markets since 2009, so you can say who was asked, where, and when. And because the data spans attitudes, behaviors, media, and purchases, one source covers targeting, messaging, and brand questions alike.
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
Check the audience before you brief the team
Ask Agent Spark, GWI’s AI agent, a question in plain language and get a reply drawn from 2 million+ interviews a year of syndicated data, with the audience behind each figure. Everyday checks get answered, and your insights team keeps its time for deeper research.
Tools to improve your marketing with richer audience data
Track your brand over time
Measure brand health the same way in every market, with trend lines that show what moved and when.
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Go from findings to a finished deck
Pick a goal and an audience, and Canvas generates a data-led deck in your brand’s colors, ready to edit and share with the board or your team.
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Give your AI tools real audience data
Connect GWI’s survey data to the AI chatbots and assistants your team already works in, so the answers you share come with a source.
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