BRAND TRACKING

Brand tracking and analysis

Get a high-definition picture of what consumers really think of your brand and where it sits in the market. GWI brand tracking and measurement delivers actionable insights to guide your decision-making and optimize your strategy for success.

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See how your
brand measures up

GWI helps you piece together the facts – how consumers feel about your brand, how you stack up against the competition, and how to drive engagement with your target audiences. We customize the study to your needs incorporating advanced analytics to pull rich data on consumers and competitors, helping you plan your next strategic moves.

Our approach to brand tracking

Brand tracking empowers you to manage your brand more effectively. Here’s how our approach arms you with vital information, insights, and strategic recommendations.

We measure your brand presence

From recall to recognition, see how effective your marketing is and how your brand compares to competitors.

We provide clarity on brand performance

We'll show you precisely where to focus efforts to amplify your brand's growth.

We also go deep into the details

Our analysis pinpoints the precise levers you need to use to positively impact brand perception among your target audience.

We help you track your ROI

Knowing how audiences experience your brand reveals its reach, impact, and helps you track performance and boost ROI.

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Why track your brand with GWI?

Many organizations offer some sort of brand tracking and analysis service, so why choose GWI? Glad you asked.

Our recontact methodology is your secret weapon, explore who isn't converting through the funnel, inform your creative strategy and collab with your agency partners.

Your detailed brand performance data is delivered swiftly in a format tailored to your unique business needs

Leveraging the latest tech at every stage, from our cutting-edge platform and to the unparalleled expertise of our advanced analytics team, ensures you have the best experience and most valuable insights.

With GWI, you can pair your brand tracker with social listening insights to paint a more detailed picture.

To help you find the story in the data, make the right decisions, and improve brand performance, we'll create bespoke reports, whitepapers, and one-pagers for you and your teams.

“After four years working together, we’re still GWI’s biggest advocates.”

ONE Championship - the world's largest martial arts organization - teamed up with GWI to help win over fight fans. Combining custom brand tracking with on-demand data, ONE increased US viewers by 46% in just 6 months.

Get the full story See all case studies

Got questions? We’ve got answers.

What is brand tracking?

Brand tracking and brand measurement involve systematically monitoring and assessing a brand's performance over a certain period, or in a single moment in time. This helps businesses understand how their brand is perceived, its effectiveness in the market, and what could be improved.

Why is brand health tracking important?

It helps identify potential issues and guides strategic decision-making. Getting the facts on consumer perception, brand loyalty, and more, means you can make evidence-based decisions to enhance your brand equity and market positioning.

What is your brand tracking process?

Our powerful 3 step process reveals exactly how consumers perceive your brand and how you stack up against your competitors.

Scope
We work with you to design a custom research program that explores every element of your brand performance, alongside your competitors.
Analysis 
Our experts will advise you on the ideal analytics to support your strategic brand decisions, from identifying the critical metrics that drive performance, to identifying who is falling out of your brand funnel and how to re-engage them.
Reporting
Our reporting is designed to meet your needs, from C-level brand insight reports that combine deep analysis and clear recommendations, to dashboards offering immediate access to key performance indicators.

How can I understand awareness and consideration of my brand, especially compared to my competitors?

Our brand tracking studies look into brand funnel metrics, which give you a clear view of awareness and consideration. And in order to compare your brand to your competitors, every brand tracker we develop measures various other players against the same metrics to create a benchmark and provide an industry-wide view.

How can I find out what my brand’s strengths and weaknesses are?

We can invite survey respondents to describe your brand, and other brands in your category, or give them a list of attributes to associate with them. That’ll give you a sense of what positive (or negative) sentiments are associated with each.

How can I best engage with my target consumer?

Our brand tracking studies connect to our Core data sets, which means you can analyze your findings against 57K existing profiling points. Ultimately, that helps us identify those who are falling out of the funnel - for example, if a brand has high awareness but low conversion, we can create an audience of those who are aware of that brand, but not considering it, then profile them against Core respondents. That data is a goldmine for steering marketing strategies - making it infinitely easier to connect with your target consumer.

Brand tracking and analysis

See how your
brand measures up