America’s changing - fast. This ongoing study, representing 240 million people from across 50 states, helps you understand today’s diverse American consumers and how they think, feel, and behave.
Our study provides the answers you need, in the moment you need them.
Understand every audience including Asian American, African American and Hispanic respondents.
Analyze new data that combines thousands of attributes every quarter, so you can react faster.
Dig into US consumer insights across a range of topics, including cultural identity, aspirations, and more.
Get a detailed picture of what consumers think about brands across topics like retail and health.
Compare US markets and deep-dive into your local audiences
Get pin-sharp results thanks to our huge annual sample
Profile unique audiences aged 16+ for deep, actionable insights
Say goodbye to underperforming partnerships. GWI USA lets you understand exactly what your audience is interested in so you can collaborate with other brands that genuinely mean something to them - that way, everyone benefits.
Validate your thinking and discover the best way to target US audiences thanks to an in-depth understanding of their media habits. No more gut feel or guesswork, just focused, accurate answers that yield the right results every time.
Gather US consumer insights quickly and easily to help you understand precisely what differentiates you or your clients from the competition. Knowing how you stand out is the vital first step to giving audiences more of what they want.
Uncover promising areas for growth among your current and target audiences. This is about giving yourself the best possible chance of longer success, all based on rock-solid research rather than wishful thinking.
This free add-on uses psychographic data to help you understand what American consumers think about important topics like DE&I, sustainability, and wellbeing, so you’re always in sync with the mood of the moment.
Discover why some of the world’s most influential agencies and brands rely on GWI.