We were all kids once - but it’s hard to remember how we saw the world around us.
This report puts you in their shoes, giving you a glimpse into their values and aspirations, how they spend their time, and the content they love.
What’s inside this report
All insights are gathered from GWI Kids, our fully opt-in data set, made by surveying those aged 8-15 (alongside their parents or guardians) in 14 markets.
Now we’re bringing them to you, all neatly bundled up, so you can see what’s driving their actions - essential reading for brands looking to appeal to youngsters.
Here’s a snippet of what you can find:
- Teen’s values (heads up, they're pretty progressive)
- The impact of COVID on kids
- Gaming, and its many uses
- TV shows they like
- Way, way more