Even a quick glance at the sports industry tells you things aren’t standing still.

From esports, to fantasy leagues, fans are engaging in whole new ways - enabled by digital tech.

Want to keep up with all the ways in which fans are soaking up the atmosphere? Download the sports playbook - with everything you need to know on the business of sport.

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What’s inside the report?

Get a 360 degree view of sports fans, drawn from our global survey and dedicated sports data set. We cover:

  • What defines a sports fan, and what makes them tick?
  • How is live viewership of sports evolving?
  • Beyond the event, where do fans go for sports-related content?
  • What do the fans of the future look like?



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