Resources

Get the insight you need

Videos, guides, explainers and practical resources to help you understand audiences, use GWI and get more from the data.

Date
Report

Audiences to watch: Gen Z

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May 26, 2026
Report

Does Gen Z really exist?

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May 26, 2026
Report

5 reasons why the biggest brands buy GWI

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May 11, 2026
Report

From insight to impact: a practical guide

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May 8, 2026
Report

The 2026 World Cup audience playbook

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May 1, 2026
Report

Understanding consumers in Czech Republic

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March 17, 2026
Report

Understanding consumers in Norway

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March 17, 2026
Report

Understanding consumers in Chile

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March 17, 2026
Report

Understanding consumers in Vietnam

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March 17, 2026
Report

Understanding consumers in Thailand

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March 17, 2026
Report

Understanding consumers in Taiwan

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March 17, 2026
Report

Understanding consumers in Malaysia

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March 17, 2026
Report

Understanding consumers in Indonesia

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March 17, 2026
Report

Understanding consumers in Hong Kong

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March 17, 2026
Report

Understanding consumers in UAE

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March 17, 2026
Report

Understanding consumers in Saudi Arabia

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March 17, 2026
Report

Understanding consumers in Egypt

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March 17, 2026
Report

Understanding consumers in Germany

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March 17, 2026
Report

Understanding consumers in France

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March 17, 2026
Report

Understanding consumers in Spain

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March 17, 2026
Report

Understanding consumers in South Africa

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March 17, 2026
Report

Understanding consumers in Brazil

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March 6, 2026
Report

Understanding consumers in Canada

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March 6, 2026
Report

Understanding consumers in Morocco

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March 3, 2026
Customer Story

Accelerating ad sales with human insights

Media
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March 10, 2026
Customer Story

How Serviceplan Group is moving 10 times faster by plugging GWI into their AI agents

Media
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January 5, 2026
Customer Story

Connecting Axis Bank with new audiences through smarter media planning

Agency
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November 18, 2025
Customer Story

Building powerful sales narratives with smarter profiling

Tech
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October 14, 2025
Customer Story

Democratizing data with AI market research

Tech
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June 3, 2025
Customer Story

Redefining connection with unique dating insights

Tech
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May 20, 2025
Customer Story

Strengthening ad sales with third-party data

Tech
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March 10, 2025
Customer Story

Driving ad sales and increasing web page views by 197%

Tech
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February 12, 2024
Customer Story

Showcasing TikTok as a gateway to business leaders

Tech
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January 8, 2024
Customer Story

Increasing US viewers by 46% in just 6 months

Sports
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November 9, 2023
Customer Story

Using audience insights to boost visibility by 300%

Agency
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July 24, 2023
Customer Story

Reaching 2.9 million people with custom research

CPG & Retail
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February 24, 2023
Customer Story

Matching brands to the right partners (and proving the ROI)

Sports
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August 4, 2022
Customer Story

Boosting post interactions by 7,616%

Agency
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July 27, 2022
Customer Story

Driving 41k revenue in the first month

Agency
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July 19, 2022
Customer Story

Enhancing campaign performance by 88%

Agency
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April 14, 2022
Customer Story

Tripling one brand's annual spend

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August 24, 2021
Customer Story

Doubling revenue in four months

Agency
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June 28, 2021
Customer Story

Driving a 36% increase in high quality leads

Agency
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May 21, 2021
Customer Story

Improving the Sensodyne purchase journey

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May 19, 2021
Customer Story

Cutting turnaround times by 3 days

Agency
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December 17, 2020
Customer Story

Lowering cost per lead by 75%

CPG & Retail
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November 16, 2020
Customer Story

Using deep insight to tackle an unusual brief

Agency
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November 11, 2020
Customer Story

Shaping a consumer-first brand identity

Media
Tech
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November 11, 2020
Webinar
October 22, 2026 EST

GWI Day 2026: Omnicom Americas

Christie Crossman
Anya Chappel
Watch
October 22, 2026
Webinar
October 21, 2026 BST

GWI Day 2026: Omnicom EMEA

Melissa Cooper
Anya Chappel
Watch
October 21, 2026
Webinar
October 15, 2026 SGT

GWI Day 2026: Omnicom APAC

Rakshita Harish
Sufyan Sulaiman
Watch
October 15, 2026
Webinar
October 15, 2026 BST

Synthetic Data, Done Right

Jason Mander
Watch
October 15, 2026
Webinar
September 17, 2026 BST

Agentic ad selling: from brief to data-powered output

Tom Meerstadt
Sabby Kainth
Watch
September 17, 2026
Webinar
August 6, 2026 BST

Data democratization: How insights and data teams are scaling self-serve in the age of AI

Peter Kent
Sam Gibbon
Watch
August 6, 2026
Webinar
June 4, 2026 BST

What does AI actually know about your audience?

Mercedes Gleeson
Glen Constable
Watch
June 4, 2026
Webinar
April 30, 2026 BST

The Fans You’re Missing: Rethinking Modern Football Fandom

Jason Mander
Aarti Bhaskaran
Watch
April 30, 2026
Webinar
March 12, 2026 GMT

From World Cup to what’s next: How fans really connect

Katie Young
Jill Alger
Watch
March 12, 2026
Webinar
January 22, 2026 GMT

3 hidden marketing trends shaping 2026 - a candid chat with Pinterest

Jason Mander
Jenna Landi
Watch
January 22, 2026
Webinar
December 15, 2025 GMT

Agent Spark: Your human insights agent, now anywhere you work

Tom Smith
Glen Constable
PJ Kasseyet
Watch
December 15, 2025
Webinar
November 3, 2025 EST

GWI x Uber Advertising: The rise of Gen Uber

Sally Basten
Jessica Wombles
David Iudica
Watch
November 3, 2025
Webinar
October 2, 2025 SGT

GWI Day 2025: Publicis APAC

Rakshita Harish
Sufyan Sulaiman
Watch
October 2, 2025
Webinar
September 8, 2025 BST

AIs, APIs, and the future of data delivery

Ahran Gill
Sam Gibbon
Jason Mander
Watch
September 8, 2025
Webinar
June 30, 2025 BST

5 segmentation slip-ups (and how to avoid them): A conversation with the experts

Mercedes Gleeson
Sally Basten
Watch
June 30, 2025
Webinar
June 2, 2025 BST

GWI Spark: Exploring the future of AI in consumer research

Mercedes Gleeson
Amelia Henderson
Watch
June 2, 2025
Webinar
May 6, 2025 EDT

The next chapter of GWI: Our 2025 roadmap revealed

Jason Mander
Mercedes Gleeson
Watch
May 6, 2025
Webinar
April 28, 2025 EDT

Social media in 2025: Consumer insights behind the trends

Caitlin Nuttall
Tyler Ashe
Shauna Moran
Watch
April 28, 2025
Webinar
March 12, 2025 BST

Top consumer trends in Australia: How Aussies shop, watch, and travel

Sun Jo Ling
Watch
March 12, 2025
Webinar
December 4, 2024 EST

Retail’s future: Trends that’ll dominate 2025

Stephanie Harlow
Elise Hughes
Watch
December 4, 2024
Webinar
November 20, 2024 EST

Connecting the dots: 6 consumer trends shaking up 2025

Tyler Ashe
Tom Hedges
Elise Hughes
Watch
November 20, 2024
Blog

10 cryptocurrency trends in APAC to keep you ahead of the curve

Digital Trends
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August 7, 2025
Blog

Aspirational consumers: what brands should know

Audiences
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August 7, 2025
Blog

Prediction vs reality: What can 2025 tell us about the art of prediction?

Digital Trends
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August 1, 2025
Blog

Lead nurturing: How to use consumer insights to nurture leads at every stage of the funnel

Strategy
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July 30, 2025
Blog

Attitudinal data: How consumer beliefs and values shape your strategy

Strategy
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July 29, 2025
Blog

Finding your target audience: The power of consumer insights

Strategy
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July 22, 2025
Blog

Introducing GWI Canvas: Turn insights into impact in seconds

Product
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July 22, 2025
Blog

Building an effective marketing strategy: From insights to impact

Strategy
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July 22, 2025
Blog

What is a marketing audience? Why smarter segmentation wins

Strategy
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July 21, 2025
Blog

The groups forgotten by marketers, and how to reach them

Audiences
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July 14, 2025
Blog

Sales enablement: Unlock data-driven growth with consumer insights

Strategy
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July 11, 2025
Blog

15 media planning tools to sharpen your strategy by getting closer to your audience

Product
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July 10, 2025
Blog

Our data, your way: 3 reasons why you need our API

Product
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July 10, 2025
Blog

7 Things You Need to Know about Online Arts and Culture Enthusiasts

Digital Trends
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July 9, 2025
Blog

Why the Console Industry Has More Potential Than You Think

Digital Trends
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July 9, 2025
Blog

Embracing Discord: the app that’s not just for gamers

Audiences
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July 9, 2025
Blog

Milestones of adulthood: This is your life in data

Data journalism
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July 4, 2025
Blog

Quantitative market research: Harness consumer insights for smarter decisions

Strategy
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July 3, 2025
Blog

2016 nostalgia: Was 2016 actually any good?

Data journalism
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June 27, 2025
Blog

How to optimize your channel planning in four easy steps

Strategy
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June 26, 2025
Blog

What is the marketing mix and how can you use it?

Strategy
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June 25, 2025
Blog

15 free AI tools for content creation (that go beyond just writing)

Product
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June 18, 2025
Blog

The complete guide to synthetic data: Transforming AI and machine learning

Product
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June 17, 2025
Blog

Who’s afraid of ultra-processed foods?

Consumer behavior
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June 16, 2025