Introducing GWI Canvas: Turn insights into impact in seconds

The beta version of GWI Canvas is here, and it’s reshaping how teams use consumer insights. Whether you're crafting your next media plan, building a pitch deck, or making the case for a new campaign, GWI Canvas takes you from real consumer insights to ready-made decks and presentations in moments. No waiting around, no slide building. Just focused, on-brand stories built for action. 

So what exactly is it, and how does it work? Here’s everything you need to know.

What is GWI Canvas?

Basically, it’s a shortcut from data to delivery. GWI Canvas is a shared workspace in the GWI platform, powered by AI, that quickly turns our global consumer survey insights into compelling, data-driven narratives. It cuts out the legwork, so you can take action faster and make smarter decisions about your target audience.

You start with your goal - maybe it's media planning, campaign targeting, or just making a smart first impression. Then you define your audience, and GWI Canvas handles the rest. Sit back and watch it generate a full, data-rich presentation packed with relevant charts, visuals, consumer insights, and key summaries.

It’s like having a strategist, a designer, and a research analyst working side by side with you - only much, much faster.

And we’re just getting started

Remember, this is only the beta version. Over time, GWI Canvas will become a reliable space for teams to collaborate, explore ideas, and bring insight-led thinking into every part of the business. We’re building toward a future where you don’t just find consumer insights, you activate them.

Who does GWI Canvas help?

If your job involves turning data into decisions under pressure, GWI Canvas is built for you. It’s designed for marketers who need reliable stats to validate their thinking, and sales pros looking to wow their prospects and clients.

Let’s face it, manually pulling together a deck can be a slog - and that’s before you go hunting for relevant stats to validate your thinking. GWI Canvas solves that - putting the power of GWI’s data in your hands, at the speed of AI. 

Use it to build tailored reports and presentations directly in the GWI platform, without needing to recreate anything externally. It’s designed for teams who need to move fast and deliver with confidence, helping you turn insights into output in seconds. Less time stuck in slides, more focus on strategy.

What are the key benefits of GWI Canvas?

Here’s what GWI Canvas delivers from the get-go:

Go from data to deck, instantly
Build editable, insight-rich slides in just a few clicks. You don’t need to copy-paste charts or piece together stats manually. Everything you need is auto-generated, aligned to your core objective, and presentation-ready.

Use insights you can trust
GWI Canvas runs on GWI’s global, human-verified data set. That means the insights you’re showing clients, partners, or senior stakeholders are based on reality, not assumptions or guesswork.

Self-serve simplicity
Choose your goal and up to three focus audiences, and you’re off. No long wait times or complex setup. Just insight at your fingertips, built for how real teams actually work.

Make output on-brand
Forget clunky templates, or off-brand copy. GWI Canvas delivers structured, polished slides with a professional feel. You can easily edit slides to speak your business’s language and match the expectations of your audience.

Enjoy a fully integrated workflow
This feature lives in the GWI platform, so you don’t need to bounce between tools. Everything happens in one place, making it easier to go from insight to impact without breaking your flow.

Create stories that stick
GWI Canvas isn’t here to churn out boilerplate slides. It helps you tell compelling stories that matter. Built on permissioned, reliable audience data, every presentation reflects real people and real behaviors - not broad assumptions.

How does GWI Canvas work?

What used to take hours now takes minutes. The beta is now available to GWI users on our Free and Plus subscription plans - and we’ll be rolling out the full release for Pro users later this year. 

Using GWI Canvas is as simple as:

1. Log into the GWI platform and click “Canvas”
   
   
2. Choose your business goal (e.g. campaign targeting)
   
   
3. Define your audience or load a saved one from GWI Spark
   
   
4. Let GWI Canvas build your deck, complete with charts, commentary, and key takeaways

And that’s it! From planning to presenting, GWI Canvas is proof of how quickly you can go from an idea to something that’s client-ready. 

So when you present, you’re not just showing data. You’re showing what it means, why it matters, and how you can act on it. 

Try it now, on us

GWI Canvas is now live in beta for all Free and Plus users of the GWI platform, so why not give it a try? It’s completely free to use, with no strings attached.

Don’t have a GWI account? Sign up for free and start creating insight-driven presentations in seconds. No design skills or number crunching needed. This is smart storytelling, made simple.