Some audience questions never get answered. And it’s not because they don't matter - there just wasn't an easy way to ask them before. Synthetic data promises to close that gap: fast answers to niche audiences, time-sensitive questions, more markets than one study could cover.
But ask where the answer actually came from, and most tools go quiet. Many models learn from whatever's said across the open web - and the open web isn't a research sample. Almost anyone can generate a plausible-sounding response. Very few can show it's grounded in anything real. Before you trust an answer, it's worth knowing what's actually behind it.
Watch this webinar to find out what's actually worth checking before you trust one.
