Our data, your way: 3 reasons why you need our API

Get powerful consumer insights, exactly where and how you need them, with the GWI API

The way teams access and act on data is changing - fast. Gone are the days of static dashboards and siloed reporting. Today’s organizations want to flow insights directly into the tools, systems, and workflows they already use, from BI platforms to an internal app, or even a proprietary AI model.

That’s why we’ve evolved the GWI API to be more powerful, flexible, and integration-ready than ever. Whether you’re building smart dashboards with a host of different data sources, fueling personalized campaigns, or enabling AI agents to think using audience intelligence, the GWI API is built to scale with you as your needs change.

What is an API, anyway?

An API - Application Programming Interface - is a type of software which connects two or more applications, enabling them to speak to each other. By making it easy to pull data from one app to another, APIs increase flexibility and save time. Our API does all this and more, so let’s turn to what’s in it for you.

Three reasons why you need our API

1. Plug GWI directly into your internal tools

Want to build a view that’s unique to you? Our API lets you effortlessly extract data from our platform and blend it with your own. Whether it’s social listening, customer purchase information, or ad performance data, this ability to combine sources means richer, more powerful insights - no switching between tabs or digging through different dashboards required.

Already using tools like Looker, PowerBI, or Tableau? With our API, you can layer in global consumer data alongside your first-party metrics to build a fuller picture and put insights on audience behaviour at the heart of every business decision.

2. Fuel AI agents and copilots with consumer insights

The rise of LLMs, chatbots, and copilots means decision makers increasingly expect to be able to ask questions using natural language and get instant answers. That’s why GWI now supports Model Context Protocol, enabling AI agents to query GWI data on demand. The result brings ultra-reliable audience intelligence into the decision-making moment - exactly where it can have the most impact.

3. Scale your insight operations globally

Our API makes it easy to scale data access across global teams while maintaining complete consistency in terms of taxonomy, structure, and reporting logic. This “build once, deploy everywhere” approach empowers local marketing teams to make confident, independent decisions with greater speed and consistency. Our API also automatically syncs with our data so you're always working with the freshest, most accurate research. Forget worrying about updates; with our API means you’ve always got the latest data.

The future of insights is now

The bottom line? Our enhanced API means you’re no longer locked into static workflows. Instead you can build smarter, work faster, and make better decisions, all on your own terms. If that sounds good then find out more.

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