Audience data for strategists, planners, and commercial strategy teams who win pitches, shape the consumer story, and prove where every number came from, using data from real, verified people.
You make the call, and the evidence has to back it
Every consumer story, media plan, and sponsorship case gets scrutinized before it goes live. GWI gives you human-verified data, quick to turn into a pitch or deck and consistent across markets.
Every figure is built from real people's survey answers, with the sample, base, wave, and source question in plain view. When a client or sponsor asks where a number came from, show them straight away.
Create an on-brand deck or narrative without exporting or reformatting. Need a single stat for one line? Ask Agent Spark, GWI's AI agent, in plain language.
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General-purpose AI can sound sure of itself and still be wrong. Connect GWI to the tools your team already works in, and get answers rooted in survey data you can trace.
GWI has asked the same questions in every market since 2009, so you can compare audiences like for like and track how they change over time.
Data from real people, collected the same way everywhere
Every answer comes from a real, verified person, asked the same questions in the same way in 50+ markets since 2009. When a client asks where a number came from, you can show who was asked, how, and when. And because the data spans attitudes, behaviors, media, and purchases, one source can answer the questions a brief throws at you.
Data points a year
45bn
Global markets
100+
Years of survey data
17
Survey responses a year
5.5m+
Get to the answer before the meeting starts
Ask Agent Spark, GWI's AI agent, in plain language and get an answer drawn from 2 million+ interviews a year of syndicated data, with the audience behind each figure.
Build a strategy that lands
Win new business
Show a prospect something fresh about their own customers, with evidence they can check.
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Quantify the fan opportunity
Measure how a brand's customers overlap with your fans, and bring a single number every sponsor conversation can rely on.
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Profile the audience before you brief
Define an audience by its attitudes, behaviors, and media habits, and see how it compares with the market before you write a word.
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