The marketing event of the decade is just around the corner: the 2026 FIFA World Cup. With 48 teams, three host nations, and billions of fans tuning in, this isn’t just another tournament - it’s a moment the whole world shows up for. For marketers, it’s an unmissable chance to tap into real emotion, real momentum, and real buying power.

Many brands are already champing at the bit – rushing in with big plays and lots of spend. But with so many jumping at the chance, how can you guarantee ROI and reduce wasted spend? 

Our latest report reveals who World Cup fans really are, what excites them, and how they plan to engage with the tournament. We’ve turned those insights into a practical playbook to help you reach the right audiences - and make sure your message lands from kickoff all the way to the final whistle. Here’s what you’ll learn:

• Who matters most: the fan segmentation driving World Cup ROI
• How fans will actually experience the tournament, and where to meet them
• Where brands can win: The four key activation arenas 

Ready to find out where your fans will be and exactly how to appeal to them? Download the full report to win the moment.