Think you’ve cracked segmentation? Don’t be too sure. Brands can easily fall into common traps that turn good intentions into missed opportunities. This webinar explores 5 frequent segmentation mistakes - and what to do instead. Plus, you’ll discover how GWI can help keep your segments sharp and actionable.
5 segmentation slip-ups (and how to avoid them): A conversation with the experts
Supercharge your segmentation
Customer segmentation is one of the most powerful techniques in the marketing toolbox - that’s why it’s so important to get right. Join our webinar and see how to give your segmentations a whole new level of strength and reliability. You’ll wonder how you managed before.
Say hello to your expert host
Mercedes Gleeson
Director of Product Marketing, GWI
Sally Basten
Senior Custom Research Manager, GWI
What will we talk about?
Strategic direction:
Why segmentations fail without clear goals from the start.
Outdated segmentations:
How to keep segmentations fresh as audiences evolve.
Demographic data shortfalls:
Why psychographics improve audience understanding.
Broadening your focus:
Why a global perspective means sharper segmentations.
Poor integration:
How disconnected data makes segmentations hard to use.
