Webinar
Virtual
June 30th 2025
11am EST/4pm BST
Think you’ve cracked segmentation? Don’t be too sure. Brands can easily fall into common traps that turn good intentions into missed opportunities. This webinar explores 5 frequent segmentation mistakes - and what to do instead. Plus, you’ll discover how GWI can help keep your segments sharp and actionable.
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Customer segmentation is one of the most powerful techniques in the marketing toolbox - that’s why it’s so important to get right. Join our webinar and see how to give your segmentations a whole new level of strength and reliability. You’ll wonder how you managed before.
Director, Product Marketing, GWI
Senior Custom Research Manager, GWI
Strategic direction:
Outdated segmentations:
Demographic data shortfalls:
Broadening your focus:
Poor integration:
Webinar
Segmentation mistakes can cost you dearly, but it doesn’t have to be that way. This webinar shows how to sidestep 5 common mistakes, plus we’ll explain how GWI can help you build smarter, more effective segmentations that really deliver. Don’t miss out.
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