Explore audiences yourself, bring GWI data into the tools you already use, ask new questions with simulated data, or get our research team involved for something bespoke.
However you work, there’s a way GWI can get you the answers you need.
What we offer
Find the right way to use GWI
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What do you need to find out?
Get an answer, explore an audience, simulate a response, commission research or track a brand.
Explore the data yourself
Build audiences, compare groups, ask questions, create charts and dashboards, and turn what you find into something you can share. Use the analytics platform when you want the freedom to go deep on an audience or trend and explore the data in detail.
Explore the platform
Bring GWI into the tools you already use
Connect GWI data to your own systems, dashboards and AI tools.
Use our APIs to bring audience data into your workflows, or connect tools like ChatGPT and Claude through MCP so teams can ask questions without leaving the tools they already work in.
Explore integrations
Bespoke research, built around your brief
Need something more specific? Our research team can build custom studies around your audience, market or brief.
From audience profiling and segmentation to brand tracking, concept testing and ad effectiveness, we’ll help you get the answers you need.
Explore Research Services
Start wherever makes sense
Sometimes you need to explore the data yourself. Sometimes you want it inside your own tools. Sometimes the questions you’re trying to answer need new research.
GWI gives you all four.
