Agentic ad selling: from brief to data-powered output

Enterprise use of custom-built AI agents jumped from 5% to 40% in just over a year. Across industries, there’s been a shift - teams now need direct access to consumer insights within the tools they use every day. For ad selling, this need is especially critical: the ability to access rapid, reliable data is essential for crafting high-impact pitches that win business.

The opportunity is to bring real, harmonized, human-backed data into the agentic workflow. GWI provides the human data layer that helps AI understand people, audiences and markets - grounding what agents can produce in data you can trust.

In this webinar, see what’s possible with GWI powering an ad-selling agentic workflow. We’ll compare the output with and without GWI, showing how human-backed data can transform a plain-language brief into a complete, data-powered, and ready-to-use output.

Virtual

September 17, 2026 1:00 PM

Opening up access is a risk, if it's done wrong

Enterprise organizations are already building custom agents to generate ad-selling pitches at scale. But without human-backed data, those results will always fall short. AI gives us what it thinks we want. Without the right data and signals behind it, hallucinations can quickly lead to unreliable results. Guided workflows, guardrails and intelligent tools are what make agentic AI useful - and you need all three to see the difference. They help an agent know what to ask, what to trust, and what to do next. That’s what turns AI access to data into outputs sellers can actually rely on.